Cross-posting links on Twitter and Facebook is not always a good idea

Many people who use Twitter and Facebook have taken to using services that update their statuses on both sites at the same time. While these updates may make sense when sharing links or posting other updates related to what they’re doing at that specific moment, there’s been a trend of being very careless by placing very Twitter-specific updates on Facebook using language and coding at which Facebook users who don’t use Twitter just shake their heads.

Make sure if you’re cross-posting updates that you use the correct language for whatever service you’re using. On Twitter, for example, Friday is “Follow Friday”, when users promote people that their followers may also want to link to. For example, if I follow Joe Smith and I think my followers may think he’s interesting, I’ll type “#FF @JoeSmith.” If you’re a Twitter user, this makes complete sense.

If you’re only on Facebook, however, and this shows up in your newsfeed, you will sit there staring at it wondering what in the world your Facebook friend is talking about — assuming you’re not familiar with Twitter.

Twitter and Facebook users need to be very careful about cross-posting updates that make no sense on the other platform. All this does is confuse your followers and cause you to be hidden in their feed — or unfriended.

Social media is just that… social. You need to take your audience into account if you’re trying to make an impact. If you’re just an individual, you may not care, but if you’re tweeting as a corporation and haven’t figured this out yet, then all it tells me (as a heavy user of social media) is that you have no idea what you’re doing. If it shows that you have no idea what you’re doing, then that impacts my image of your credibility.

My own practice is to not cross-post across different platforms. Twitter users expect to simply see a link; however Facebook users like to see links with more context, such as a short synopsis and photo. Take the time to treat your Facebook followers like Facebook followers. The extra 30 seconds it takes to properly place a link or share a status update on Facebook will only endear you further to your followers instead of annoying them with abbreviated text and code that makes absolutely no sense to them.

I say: If you’re going to use different social media platforms, take the time to maximize the impact of each post. Treat Twitter like Twitter. Treat Facebook like Facebook. While cross-posting text-only updates usually works fine, if you’re including links, take the time to do it properly in each platform.

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