Book recommendation: Crush It! by Gary Vaynerchuk

Crush It!

If you’re looking for a good book that talks about how to synergize your various social media network activities, then Gary Vaynerchuk’s Crush It! is for you! It’s a quick read and easy to understand, even if you’re not yet completely sold on the benefits of social media. Vaynerchuk turned his passion for wine into a huge business. In 2006, he launched Wine Library TV on YouTube, a daily video blog on wine. Eventually, he hit 90,000 daily viewers, 800 episodes and guest stints on major talk shows. He used Facebook and Twitter to connect with fans and build his “crowd,” avoiding traditional (and expensive) advertising and media.

If you’re looking for a good primer on why you need to use all your social media activities together to create what I call a social media “tornado,” pick up a copy of Crush It! And by the way, his dream is not to be the king of social media. It’s actually to own the New York Jets. That’s his ultimate goal. Social media is how he’ll get there.

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