Monthly Archives: January 2011

What to do if your Facebook account has been hacked

According to her YouTube profile, “Grandma Mary is a slightly cranky edutainer helping people learn about social media like Twitter, Facebook, blogging, LinkedIn and other internet applications. But let’s have fun – let’s not make these tutorials boring – Grandma Mary is all about fun!”

Grandma Mary recently posted a video and blog post about what to do if you ever found yourself getting hacked on Facebook. If you give access to your Facebook profile to many applications, it could happen to you, too! Sometimes, all it takes is one click! If you find that you (or supposedly you) are posting to your friends’ walls without your knowledge, that means you’ve likely been hacked!

Don’t panic! Grandma Mary shows you what to do! Click here to read her blog post that includes an instructional video.

Logitech’s new Couch Mouse M515 is (literally) made for couch potatoes

A true couch potato uses their computer’s mouse on the sofa itself or in bed… but sometimes they don’t work too well on surfaces that aren’t smooth like a desk or table. Logitech may have an answer for you, though!

Check out this review of Logitech’s new Couch Mouse M515. Written by Charlie White, the review was posted today to Mashable.com.

Excerpt: “Logitech claims its Couch Mouse M515 is optimized for soft surfaces such as sofas, beds or carpets. No stranger to the wonders and allure of a comfy couch, I was eager to see if it could do better than other pointing devices at navigating a PC from, shall we say, more relaxing surroundings.”

Click here to read the entire article.

This week’s Social Media Matters column (originally published January 28, 2011)

Social Media Matters
By Brian Cormier
Moncton Times & Transcript
Friday, January 28, 2011
Metro section

Moncton company featured on Mashable.com

Getting your company profiled in a positive light on Mashable.com is like winning an Academy Award. If businesses could win Oscars, getting a good story about you written on Mashable would be the trophy.

I’m sure the good folks over at Lymbix, based here in Moncton, were thrilled to see coverage of their company posted on Jan. 20 in an article entitled “How a Sentiment Analysis Startup Profits by Checking Emotion in E-mail.” Lymbix has developed a system that checks the tone of corporate e-mails – kind of like spellcheck, but related to tone instead of spelling. After all, choosing the wrong words could turn off your customers… or for politicians, your voters!

To read the article online, go to www.mashable.com and enter “Lymbix” in the search box. I was also pleased to see the company responding quickly to critical comments rather than just leaving them unanswered. It proves someone is actually doing their job at keeping track of what is being said about Lymbix online!

Latest Facebook scam feeds on users’ egos

The latest Facebook scam that has taken hold is spreading like wildfire. I’d say that a good 25 per cent of my Facebook friends have been taken in by the application that purports to tell you how many profile views you’ve had. These numbers are not accurate. Many people report getting the exact same numbers as their friends.

Why? Because the applications are only fronts to get your personal information! When you sign up for the application, you must agree to share all the personal information you have on Facebook. Facebook, meanwhile, is urging users not to be taken in by these applications.

And another Facebook scam

Facebook users will have surely seen the application that supposedly goes back and searches for your first status update, adding an update to your page something like, “My First Status Update Was: Helllooooo…” or something similar. Again, stay away from these things.

Twitter fading?

According to a Jan. 25 item written by Douglas A. MacIntyre posted to 24/7 Wall St. (www.247wallst.com), there are some potentially worrisome numbers for Twitter.

In November 2010, the number of adult visitors to Twitter was down 14 per cent from November 2009. While the number of subscribers continues to grow, the fact that less people are visiting the website to actually use the service can only be causing a few people to start shaking in their boots. Here’s an excerpt:

“The average total amount of time people spent on Twitter rose to 2 hours and 12 minutes in November 2010 from 1 hour and 51 minutes in the same month last year.

“The most important statistic among these is that fewer people visit Twitter now than they did a year ago. The fact that those who do visit do so more often may be useful to advertisers who want repeat exposure. But, the draw of Twitter to any marketer is that its overall growth is fantastic the way that it is for Facebook or Groupon. Twitter has started to move rapidly in the wrong direction if monthly visits and visit duration are down.

“The data shows that Twitter may well be no more than a fad. Its ‘subscriber’ count may continue to rise, but that is not terribly important when the subscribers don’t use the service.”

I’m not so sure that Twitter will fade into the sunset. It’s become an excellent way to get quick updates and market links and information to targeted groups of people. I think many Facebook users, for example, may have signed up for Twitter accounts to try it out but eventually decided it’s just not for them. Many of the current accounts may be dead accounts, but I think the core group of users is strong, proven by the longer amount of time users spend on Twitter when they sign in. I think it’s just a consolidation of users.

Twitter isn’t Facebook. A lot of people window shopped and may have decided it’s not their cup of tea, but the immediacy of Twitter’s data, the vast amount of information that can be gathered just by watching trending topics, and the speed and simplicity of the service should keep it on solid ground. While visits may be down, those who are showing up on a regular basis are increasing their use. This is certainly a silver lining in what some would consider to be bad news.

New York City hires digital director

In an effort to make its website more user-friendly and to capitalize on social media, New York City has hired Rachel Sterne as its first digital director. According to a Jan. 25 report posted to PCMag.com, Sterne will be paid $115,000 USD per year. Sterne could have a difficult time in the position. According to the article, New York Mayor Michael Bloomberg has publicly stated that Facebook and Twitter are “wastes of time.”

Time will only tell whether New York City’s investment in social media will pay off. If it does, you can expect other municipalities to follow suit, especially the larger ones which compete with the Big Apple for conventions, major events and tourism.

Beware of anonymous Facebook profiles wanting to friend you

I noticed many Facebook friends accepting a friend request from “Armchair Politician” recently. Just be careful when friending anonymous users. Better to be safe than sorry.

Is HootSuite Pro a smart investment?

If you’re a HootSuite user like me, you’ve probably asked yourself the same thing. Should you pay for the premium option of the service to manage your Twitter activity? An article by Nichole Kelly was published today on Social Media Examiner. Here’s an excerpt:

“Have you been wondering what’s so great about HootSuite’s new freemium model? Are you wondering if it’s worth the investment? Are you upset about having to pay for something that used to be free?

HootSuite just announced that they’ve passed their millionth user at the end of November, so it’s time to take a deep dive to see what HootSuite is doing and how it’s going to impact the social media space. Here’s a review of the latest and greatest with HootSuite’s new freemium service model.”

Click here to read the rest of the article and decide for yourself whether or not paying for the premium HootSuite service is worth it to you.

Moncton’s Lymbix profiled on Mashable.com

Getting your company profiled on Mashable.com is like winning an Oscar. The exposure is huge. Moncton’s own Lymbix was profiled on Mashable a few days ago on January 20 — a big day for the company and the people who’ve worked so hard to get it where it is today.

Here’s an excerpt:

“Whether intended or not, our text-based communication often carries emotional undertones that can often undermine (or give away) our true intentions. Nowhere is this more apparent than in e-mail, which most of us use as our primary means of digital communication and can, on occasion, get us in trouble if we choose the wrong words.

Having experienced this first-hand one too many times, Matt Eldridge sought out a solution to the problem. We have spell check to save us from making an egregious spelling faux pas and grammar check to keep our subjects and verbs in agreement, so there must be a tool for tone check, he reasoned. In fact, there was not, so Eldridge left his day job, found a technical co-founder in Josh Merchant and together the two started sentiment analysis startup Lymbix.”

Click here to read the rest of the article entitled, “How a Sentiment Analysis Startup Profits By Checking Emotion in E-mail.”

Congrats to everyone at Lymbix!