This week’s Social Media Matters column (originally published April 8, 2011)

Social Media MattersSocial Media Matters
By Brian Cormier
Moncton Times & Transcript
Friday, April 8, 2011
Metro section

SlideShare a great online tool

Have you discovered SlideShare? SlideShare is one of those great services that sometimes go unnoticed, but it’s a great source for getting exposure for your PowerPoint presentations (and other documents) and for finding some expert advice on a variety of subjects.

I was honoured to be asked again this year to present at the Greater Moncton Chamber of Commerce’s Social Media Day event held at the community college in Dieppe on Tuesday. After the presentation, some people requested copies of the PowerPoint, so I decided to post it to SlideShare (www.slideshare.net). According to its website, “SlideShare is the world’s largest community for sharing presentations. With 50 million monthly visitors and 90 million pageviews, it is amongst the most visited 250 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars.”

Sharing PDFs is often one of the more difficult items to share online for a regular non-savvy user, so SlideShare can really be help on that front, too. It would be particularly useful for sharing free e-books that you may want to provide to potential customers or anyone else who may be interested in your services, website or cause.

SlideShare is free for basic users who just want to upload presentations, but there is a three-level paid plan for those who want more: Silver ($19 USD per month); Gold ($49 USD); and Platinum ($249 USD).

The simple upgrade to Silver gives you the following: private uploads, analytics, buzz tracking, no ads on your content, 30 leads per month, LinkedIn extras, 10 videos, Zipcast meetings. The upgrade to Gold gives you a custom channel in addition to everything in the silver package, while opting for Platinum provides full branding and the ability to control commenting.

My “Blogging 101” presentation got more than 100 views in just a few hours, so it’s a great source for exposure. Also, your presentation shows up in Google searches, of course, which helps in your personal or company branding.

Check out SlideShare and do some searches of its content. I’m sure you’ll be surprised by some of the treasures you’ll find – especially if you’re tasked with doing a presentation on a certain project.

Whose fans are most engaged on Facebook?

While the number of likes you have on Facebook is important, what is even more important is how engaged your fans are. In other words… if you speak, do they listen?

The Manchester United soccer team out of the U.K. has the most rabid… oops… I mean “active”… fans on Facebook. According to a recent survey done by FanGager, a New York-based firm that measures brand engagement on social networking websites, 2.6 per cent of its 9,915,504 fans (at the time of the study) were active on the team’s Facebook page. Fans had left 42,700 posts, 363,162 comments and clicked “Like” a total of 1,938,698 times.

Coming in second place was Canadian teenage pop sensation Justin Bieber at 1.8 per cent, followed by the TV show Glee at 1.7 per cent and Real Madrid C.F. (soccer team) and the TV show Jersey Shore, who were both at 1.6 per cent.

In pure numbers of active fans, Justin Bieber was number one with 20,270,964 fans and 359,116 actively posting, followed by the most popular Facebook page in the world – Texas Hold’em Poker, which has 38,104,788 fans and “only” 337,598 posting regularly.

Were there surprises on who has a very active and enthusiastic fan base on Facebook? No surprise: Britney Spears, PlayStation, Victoria’s Secret and the TV shows NCIS and How I Met Your Mother. Surprise: Mr. Bean! Yes… Mr. Bean. The comedic character played by actor Rowan Atkinson has nearly 9 million fans, 1.1 per cent of whom are posting actively.

Twitter considering branded pages

Apparently, Twitter is considering allowing companies to brand their own pages similar to Facebook.

It’s not clear on exactly how this will work because companies can brand their own pages now up to a certain extent but have no extra abilities that any other regular user doesn’t have either. The move is expected to increase Twitter’s value if the service is able to cater more to business.

Keep the boss off Facebook friends list

According to the Stuff.co.nz website, a survey by recruitment firm Robert Half found that 43 per cent of those who responded felt uncomfortable having their boss as a Facebook friend. According to the report, “The prevalence of social media in the workplace blurs the line between personal and professional relationships.”

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