This week’s Social Media Matters column (originally published May 13, 2011)

Social Media MattersSocial Media Matters
By Brian Cormier
Moncton Times & Transcript
Friday, May 13, 2011
Metro section

Social media influences dictionaries:

Now that the world has embraced social media, it’s spreading its influence far and wide, including some long-standing traditional board games and dictionaries that are usually loathe to changing.

According to a May 9 report written by Lyndsay Buckland in The Scotsman, a number of social media-inspired words and other slang terms are now acceptable to be played during a Scrabble game and have been added to the Collins Official Scrabble Words book. These include: Facebook, webzine, fansite and MySpace. As well, the Oxford English dictionary recently added a number of terms commonly used as abbreviations in text messages and social media updates on sites such as Facebook and Twitter. These include: OMG (“oh my God”), IMHO (“in my humble opinion”), LOL (“laughing out loud”), TMI (“too much information”) and BFF (“best friends forever”).

Local social media careers:

T4G, an IT consulting services company, is seeking a senior social media insight analyst for its Moncton office. According to the job posting, the position will be part of the company’s social intelligence team and will be responsible for: 1) helping clients by contributing to and measuring the outcomes of their social media strategy and programs; 2) creating reports from listening station post data; 3) providing insights and analysis based on the data; 4) supporting partnerships with service providers. If this position sounds like something that would interest you or someone else you know who works in the social media milieu, check out the posting on or visit for further details. Resumes may be sent to

Skype purchased by Microsoft:

Skype – which allows users to place telephone calls or video calls for free to other Skype users – is being purchased by Microsoft after rumours abounded recently that Google and Facebook were also interested in buying out the company. Should be interesting! I think I would have preferred to see it taken over by Facebook, though. Can you imagine having face-to-face video and telephone calls integrated directly into Facebook? That would be a powerful addition – which is not to say that Microsoft and Facebook can’t make that happen.

If you’re so inclined, you can also choose Skype to make long-distance calls through your computer. For example, rates from Canada to landlines in about 30 countries are as low as 2.7 cents per minute. Unlimited calls to the U.S. and Canada are $2.99 per month. For $7.99 per month, add Mexico. Add most of the world for $13.99 per month for unlimited calling. (Paid rates apply only if you want to connect with regular telephones using Skype. Skype-to-Skype calls are always free.)

YouTube channels of note:

If you’re looking for some entertaining YouTube channels to which to subscribe, here are a few suggestions. (Note that channels sometimes contain adult themes and language. They may not be everyone’s cup of tea.)

  • Sungha Jung ( is a 14-year-old classical guitarist from South Korea. One word for this boy: amazing! His guitar playing is exquisite and personifies God-given talent! You need to see it to believe it. (393,000 subscribers)
  • If you’re a fan CBC Radio’s Q with interviewer extraordinaire Jian Ghomeshi, check out the show’s channel at where videos of many of Jian’s interviews are posted. One of the most touching ones I’ve seen is Jian’s emotional interview with Don Ferguson, Luba Goy and Rick Mercer shortly after the death of Royal Canadian Air Farce star Roger Abbott. (29,000 subscribers)
  • If you live in the Greater Moncton area and one day happen to hear lots of sirens going off, it’s likely a good bet that whatever happened will be posted online within a few hours to Ray Richard’s channel at It’s a great place to check out videos of local drama. (2,000 subscribers)
  • Are you a fan of retro television shows and commercials? If so, check out Ira H. Gallen’s TVDays channel ( which contains some of the more than 20,000 16mm and 35mm films, kinescopes and television commercials that Gallen has collected over the years. (4,900 subscribers)
  • Want to see one man’s addiction to vlogging everything about this family? Check out Shay Carl’s channel at Shay blogs about his happy young family and includes his wife and children in all the irreverent fun. They even sell T-shirts to their fans. They are clearly comfortable in front of the camera. It’s so nice to see such a happy family having so much fun! (835,000 subscribers).

New Twitter accounts you may want to follow:

  • U.S. Secret Service – @SecretService
  • Shane O’Brien, outspoken defenceman with the NHL’s Nashville Predators – @ShaneOBrien55
  • Writer/director Cameron Crowe – @CameronCrowe

Old Facebook groups being phased out:

The old format of Facebook groups is being phased out. This is bad news for those who were still actively using them, especially for groups with less recent activity who may not even be given the opportunity of upgrading. If you run a Facebook group using the old format, be sure to check out an informative article written by Jackie Cohen posted to on May 4.

No firm date is given for the phasing out, but it’s best to upgrade sooner rather than later.

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