Social Media Matters: Sales of 3G-enabled tablets in the toilet

Social Media MattersSocial Media Matters
By Brian Cormier
Moncton Times & Transcript
Friday, July 22, 2011
Metro section

Sales of 3G-enabled tablets in the toilet

If you’ve purchased a new iPad or other brand of tablet device recently, chances are you bought the Wi-Fi version without investing in a 3G version that would allow you to surf the Internet from anywhere. This, of course, would also mean you would incur extra charges from your telecom provider since data-sharing plans with cell phones are pretty much non-existent.

If so, you’re not alone. Apparently, there are warehouses full of 3G-enabled tablets that no one wants to buy for that very reason: they don’t want to pay for another data plan. If they want to surf the Internet on their tablet, they’ll do so from home or elsewhere where there’s a Wi-Fi connection. In a July 11th article by Matt Hamblen posted to ComputerWorld (www.computeroworld.com), analyst Bob O’Donnell of IDG suggests that U.S. carriers will end up having to change their data plans so that various devices can share one plan, i.e. a smartphone and a tablet.

Personally, I find no reason for carriers to do this. Why should they? It will only allow customers to max out plans that aren’t already at their limit, something that will only cost carriers money. Also, carriers will likely have many angry customers on their hands because some of them won’t change their data plans at first, only to receive monumental bills in the mail before having a chance to change their data plan.

In these days of social media and extreme levels of competition between carriers, this could actually turn into a public relations disaster for carriers. Besides, what’s it to Bell Aliant or Rogers if Apple, Samsung or Blackberry have warehouses full of unsold 3G-enabled tablets? Consumers don’t want them and aren’t willing to pay for another data plan. Isn’t that the manufacturers’ problem?

It’s clear that consumers have spoken. They want to use tablets like laptops. They’ll access the Internet where there’s Wi-Fi – either at home or in a coffee shop – but they aren’t willing to dish out another $30 (or however how much) just so their tablet can access the Internet when the smartphone they have with them can do the same thing on a plan for which they’re already paying.

This problem is clearly with the manufacturers, not the carriers.

Bass players upset

I’m hearing rumblings that bass players are upset that a favourite resource website is no more. It appears that Bassmasta (www.bassmasta.net) has been taken over by Songsterr (www.songsterr.com).

Bass guitar players used Bassmasta as their niche online resource for researching tabs for them to use for playing various songs. (Tabs are basically the notes they need to play to accompany a certain song.) While there are various sites and resources for guitar players, the niche market for bass guitar players was being pretty much being served by only one website – Bassmasta – and now that’s gone.

If you were a fan of Bassmasta and want to mourn with your fellow bass guitar players, there’s a Facebook group you can join to share your grief called R.I.P. Bassmasta.

Facebook group honours Pete King

Local music fans were left shocked and saddened recently by the untimely death of popular bass guitarist Pete King in a tragic motorcycle-moose collision.

A Facebook group has been set up to honour King called “RIP Pete King of Neon Highway.” So far the group has more than 400 members. That will likely only grow over time. If you were a fan of Rik Reese and Neon Highway – the country band for which King played bass – or are just a lover of music in general, be sure to visit the group to read some of the heartwarming messages left by King’s friends and fans.

This week’s featured YouTube channels

Each week, I feature three YouTube channels that you may want to check out.

1) Sesame Street (128,000 subscribers): Whether you grew up with Sesame Street or saw snippets of the show while your children or grandchildren were enthralled with the antics of Bert and Ernie, Elmo and Big Bird, you’ll love the recent and retro clips found on this fun and family-friendly channel.

2) AbbaVEVO (unknown number of subscribers): If you’re a fan of Swedish music superstars Abba and want to see some of their old videos, this is the channel for you! For some reason, the channel’s creators have hidden the number of subscribers, which is odd. With that said, however, several of the videos have millions of views each, with Dancing Queen having more than 10 million.

3) Bank of Canada (300 subscribers): There aren’t many government organizations with YouTube accounts, so it’s nice to see that the Bank of Canada has opted to spread the word about our money via video. Particularly enthralling is a video with nearly 325,000 views describing the new $100 bill made out of polymer. Fascinating!

On Google+?

Let me know how you like it. I’m still not biting.

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