Social Media Matters: Facebook and Google still tops for web hits

Social Media MattersSocial Media Matters
By Brian Cormier
Moncton Times & Transcript
Friday, Aug. 12, 2011
Metro section

Facebook and Google still tops for web hits

The latest web statistics from Hitwise are out. Here are the highlights of the most popular websites in Canada for the week ending Aug. 6. A few things are obvious from the latest results. Facebook, YouTube and Google dominate in their categories. Canadians love our banks’ online banking websites, too! Meanwhile, MLS continues to dominate activity in Canada’s real estate industry.

The top 10 overall websites for traffic were: 1) Facebook (12.52% of all traffic); 2) Google Canada (9.26%) ; 3) Windows Live Mail (4.34%); 4) YouTube (4.21%); 5) MSN Canada (2.17%); 6) Google (1.72%); 7) Yahoo! Canada (1.30%); 8 ) Bing (1.27%); 9) Yahoo! Mail Canada (1.16%); 10) Sympatico.ca (0.96%).

The top five search engines: 1) Google Canada (65.68%); 2) Google (12.18%); 3) Bing (9.03%); 4) Ask (3.60%); 5) Yahoo! Canada Search (2.79%). It’s pretty clear that Google continues to dominate the Canadian search engine landscape, leaving all others in the dust. You know you’ve arrived when your brand name has become a verb.

The top five social media websites: 1) Facebook (64.52%); 2) YouTube (21.72%); 3) Twitter (0.98%); 4) Meebo (0.79%); 5) Badoo (0.78%). Of the 15 other websites showing up on the Top 20 list, Google Plus is nowhere to be found. Note the complete dominance of Facebook and YouTube. Together, they account for a phenomenal 86.24% of all social media website traffic in the country. Incredible!

Hitwise also ranks sites in banking, travel, real estate and entertainment.

The top five banking websites: 1) TD Canada Trust Online Banking (12.36%); 2) Royal Bank of Canada Online Banking (11.30%); 3) Desjardins Online Banking (8.52%); 4) TD Canada Trust (7.50%); 5) Royal Bank of Canada.

The top five travel websites: 1) Google Maps Canada (16.98%); 2) Google Maps (4.46%); 3) Take Off Eh! (3.99%); 4) Expedia Canada (3.22%); 5) Air Canada (2.20%).

The top five real estate websites: 1) Realtor Canada – also known as MLS (25.81%); 2) RE/MAX Quebec (5.31%); 3) Duproprio.com (4.42%); 4) ComFree.com (2.89%); 5) Century 21 Canada Real Estate (2.49%). Moncton-based Property Guys is in ninth place with 1.79% of total visits.

The top five websites featuring entertainment personalities: 1) People Magazine (14.00%); 2) TMZ.com (9.15%); 3) PerezHilton.com (5.98%); 4) Zimbio (5.79%); 5) CelebEdge – Canada (3.51%).

And finally, here are the top 10 search terms (written exactly as they are being searched for) for the week ending August 6: 1) facebook (5.42%); 2) youtube (1.91%); 3) facebook login (1.64%); 4) kijiji (0.39%); 5) www.facebook.com (0.31%); 6) facebook.com (0.26%); 7) plenty of fish (0.25%); 8 ) google (0.25%); 9) you tube (0.23%); 10) fb (0.17%).

Of all the terms searched for in Canadian cyberspace, Facebook-related searches account for five, while YouTube accounts for two – meaning that seven of the Top 10 searches only involve two websites. That’s pretty impressive, if you ask me! And again, Google Plus isn’t even on the radar.

Social media careers

Radian6 is currently recruiting a community engagement co-ordinator to work in their Fredericton office. According to the job posting on CareerBeacon (an awesome website for local job seekers, by the way), the co-ordinator’s duties include: 1) Managing distribution of inbound leads to internal users and resellers/partners; 2) Providing timely and professional response to initial sales inquiries; 3) Maintaining company culture and Radian6’s community brand when engaging with prospects/clients; 4) Assisting community engagement specialists on various prospecting activities; 5) Building and scrubbing prospect lists against existing records; and 6) Updating and maintaining accurate records in Salesforce.com.

Visit CareerBeacon or Radian6‘s website for more details.

This week’s featured YouTube channels

Each week, I feature three YouTube channels that you may want to check out.

Shane Dawson (2.7 million subscribers): Shane makes comedic videos and is one of the YouTube’s most popular celebrities. He often plays many roles in his videos and often does drag. In 2010, he won a Teen Choice Award for Choice Web Star and was nominated again this year but lost to Rebecca Black, infamous for her much-maligned YouTube-released video and song, Friday.

Matt Kovall (135,000 subscribers): Matt is a talented writer, actor and comedian who posts short comedy videos. Especially enjoyable is his The Fuplers YouTube series that features a family sitting around the dinner table and interacting in often hilarious ways. Koval plays all members of the family himself.

Old Spice (282,000 subscribers): Are you a fan of the new Old Spice television ads? If so, you’ll find them all here!

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