Social Media Matters: Social networks, blogs top destinations on the Net

Social Media MattersSocial Media Matters
By Brian Cormier
Moncton Times & Transcript
Friday, Sept. 16, 2011
Metro section

Social networks, blogs top destinations on the Net

This week, Nielsen released its quarterly social media report for the third quarter of 2011. Some highlights:

– Social networks and blogs remain the top destinations for those surfing the Internet, taking up 23% of the time people spend online, more than twice the amount of time spent on online gaming, the next most-popular category.

– Of men and women, females are the more active social networkers, while those aged 18-34 are most likely to be online, followed by those aged 35-49. The average visitor is female, aged 18-34, of Asian/Pacific Islander ethnicity, lives in New England, has a bachelor’s degree or post-graduate degree and earns less than $50,000 per year.

– Facebook continues to smash all other sites in popularity, with Google’s Blogger far behind in second place. Of Nielsen’s 10 markets that it tracks, Australians spend the most time on social networking sites and blogs.

Madonna’s flower hatred caught on cam

Singing superstar Madonna was recently caught on video mumbling that she hates hydrangea flowers after being given one by a fan. The video was posted to YouTube and quickly went viral, amassing about 2.5 million views so far.

Entitled Madonna Loathes Hydrangeas, the clip was filmed in Venice at the opening her latest movie, W.E. A male fan handed her a hydrangea, to which she was recorded muttering afterwards, “I absolutely loathe hydrangeas. He obviously doesn’t know that,” as she placed the flower under the table.

After the video took off in popularity, the media-savvy singer posted a supposed apology video to hydrangeas called Madonna’s love letter to hydrangeas. It starts out sweet but doesn’t end well for the hydrangea. Watch it on her YouTube channel.

Charlieissocoollike makes the U.K. proud

Popular vlogger Charlie McDonnell, better known on YouTube as Charlieissocoollike has become the first person based in the U.K. to reach one million subscribers on YouTube, according to a Sept. 12 report on The Drum website .

Long one of my favourite YouTubers, 20-year-old Charlie’s two most popular videos is Duet with Myself (5.9 million views) and My American Accent (5.4 million views). According to the article, he has scrapped plans for going to university and is now looking to start a career in the media. I have no doubt that he’ll be very successful.

This week’s featured YouTube channels

Each week, I feature three YouTube channels that you may want to check out. All subscriber numbers are as of Sept. 12. This week’s featured channels are all cooking-related.

The Official Paula Deen YouTube Channel (6,067 subscribers): If you’re a fan of celebrity chef Paula Deen, you’ll be happy to see the videos on this channel. I’m surprised it doesn’t have more subscribers, however it’s clear that Deen is not really engaged in developing the channel further since the last video was uploaded on Feb. 11 – more than seven months ago. A real shame. With her access to video recording equipment, editors and professional communications staff, she should be uploading a video per week. Regardless, if you like her (as I do), you’ll enjoy the many videos that have been posted so far. (Most popular video: Paula Deen Cooks Macaroni and Cheese – 174,010 views.)

Show Me the Curry (32,530 subscribers): This channel offers how-to cooking videos for a variety of cuisine from all areas of India. The channel also has a companion website and a Facebook page. Channel hosts Hetal and Anuja keep the site updated and regularly upload videos, the lot of which have been viewed more than 1.3 million times. (Most popular video: Chinese Noodles (Indo Chinese) Recipe Video – 900,696 views.)

Harvest Eating (10,173 subscribers): Chef Keith Snow’s YouTube channel is a very busy and active place with more than 4.2 million upload views. His niche is seasonal cooking. All recipes for the videos can be found on his website. (Most popular video: Pan-Fried Pork Chops Video Recipe – 159,961 views.)

MBA wannabes beware

According to a story by Jackie Cohen posted Sept. 12 to, more than 20% of those applying for their MBA have their social networking accounts scanned by the admissions office of the university to which they have applied. Out of the admissions officers surveyed, 14% say an application they were considering was negatively impacted by something found during the scan.

Other findings in Kaplan Test Prep’s annual survey of 265 graduate business schools include the fact that more than a quarter of admissions officers have Googled applicants’ names in order to learn more about them, and that just under a quarter have visited the applicant’s Facebook profile or other social networking profiles.

A direct link to the survey’s news release can be found here. As a line in the news release says, “Your digital trail can lead to rejection.”

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