Social Media Matters: Get celebrities to notice your tweets

Social Media MattersSocial Media Matters
By Brian Cormier
Moncton Times & Transcript
Friday, Sept. 23, 2011
Metro section

Get celebrities to notice your tweets

One of the fun things about Twitter is that many celebrities or otherwise high-profile individuals will often reply to you directly. I’ve had the good fortune to have been answered by a few people, most recently as this weekend, when CNN anchor Don Lemon commented on a post I made regarding my favourite song by Sting.

CNN was running an interview with Sting over the weekend. Lemon tweeted about his favourite song and I replied with mine. He tweeted back saying that my choice was his second-favourite Sting song.

Twitter is great for stuff like that. I know a few others in the area who’ve had online discussions with celebrities, including Wil Wheaton of Star Trek: The Next Generation and Stand by Me.

The best way to get noticed is to cleverly (not rudely) respond to something they’ve said or mention them nicely in a comment. Criticism is so rampant online that it often gets ignored. We all love compliments, though, so being nice and helpful are good ways to get a response.

The best time to get noticed? Immediately after they tweet something. If you catch them online right then, the chances are good. In Don Lemon’s case, I was watching CNN and knew he was on air. At the same time, I saw one of his tweets, so I knew he was engaged right at that moment. In my experience, that’s the best timing.

If you catch someone online right then, the chances of getting a response are pretty good. The main reason is likely because celebrities and high-profile individuals usually have tens of thousands, hundreds of thousands or even millions of followers. Having a tweet stand out and get their attention is a shot in the dark, but timing is everything when dealing with people with high follower numbers.

Adding people to groups without permission

Recently, I saw that someone created their own business group on Facebook and added hundreds upon hundreds of people to the group. The business in question also has a Facebook page, which is by far the more appropriate venue for promoting one’s business.

Businesses should stay away from creating Facebook groups to promote themselves. That’s what Facebook pages are for. One of Facebook users’ major pet peeves is being added to groups without their permission. This is one of the big faults of the current version of Facebook groups – people can be added without their permission. Sure, you can leave, but you have to proactively go in and remove yourself from the group. It’s inconvenient an it’s annoying.

If you run a business and you’re on Facebook, stay away from groups. Promote your Facebook page. You can’t force people to do business with you. When you add hundreds of your Facebook friends to your business-related group, you risk alienating potential clients and referrals.

Your Facebook friends know who you are and they know where you work. They know you have a Facebook page for your business. That is the best way to go. Let them come to you naturally and they will be happy to support you.

More highlights from Nielsen Social Media Report

Last week, I wrote about the most recent Nielsen Social Media Report for the third quarter of 2011. Here are a few other tidbits found in the report:

Active adult-age social networkers are: 45% more likely to go on a date; 75% more likely to spend heavily on music; 47% more likely to spend heavily on clothing, shoes and accessories; and one-third more likely to give their opinion on a television program. They also like to follow things they care about or have an interest in: 53% follow a brand online, while 32% follow a celebrity.

Overall, Facebook rules the world of social networking, however it isn’t champion in every country. In Brazil, Orkut is tops, while FC2 Blog was the most visited social media site in Japan in May.

Most popular YouTube videos

Each week, I usually provide a list of three YouTube channels for you to check out. This week, however, I thought I’d take a little break from that and update you all on the most-viewed videos of all time on YouTube as of Sept. 20.

10. Thigh massage video (248,766,698 views)

9. Justin Bieber – Never Say Never ft. Jaden Smith (258,912,782 views)

8. Justin Bieber – One Time (265,347,357 views)

7. Eminem – Not Afraid (275,987,197 views)

6. Charlie bit my finger – again! (374,141,544 views)

5. Eminem – Love The Way You Lie ft. Rihanna (382,960,630 views)

4. Jennifer Lopez – On The Floor ft. Pitbull (383,258,426 views)

3. Waka Waka (This Time for Africa) (The Official 2010 FIFA World Cup Song) (396,353,224 views)

2. Lady Gaga – Bad Romance (414,812,261 views)

1. Justin Bieber – Baby ft. Ludacris (625,078,063 views).

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