Social Media Matters: N.B. molasses company produces great YouTube video

Social Media MattersSocial Media Matters
By Brian Cormier
Moncton Times & Transcript
Friday, Sept. 30, 2011
Metro section

N.B. molasses company produces great YouTube video

A YouTube video featuring a recipe using molasses is probably the last thing you’d find yourself watching with a sly grin, but a 132-year-old company hopes that you will do just that – again and again!

Crosby’s Molasses Co. Ltd. was founded in 1879 in Nova Scotia and moved to Saint John in 1897. As an avid YouTube fan, I was so pleased to see that it recently produced a clever and amusing YouTube video promoting the use of its legendary molasses in recipes. The video – called “Grandma Fancy’s Sticky Buns” – is closing in on 2,000 views after being online since Sept. 15.

The video stands out by using refreshingly risqué humour and double entendres that most companies shy away from. Well, playing it safe never got a TV ad free publicity, so I’m happy to see that a company that’s more than a century old had the guts to produce something that will be watched over and over again for its sheer entertainment value. That’s the kind of video that goes viral. Featuring the company’s seemingly oh-so-sweet-and-innocent (or is she?) Grandma Fancy character, their “Grandma Fancy’s Sticky Buns” recipe video is a professionally made treat to watch! This is a great thing to see from a local company – especially one as old as Crosby’s.

A relative of mine who watched the video was even compelled to try the sticky buns recipe demonstrated in the video. I’m happy to report that they thought Grandma Fancy’s sticky buns were just as delicious as Grandpa Fancy claims they are! (Insert a couple of winks and a perverted chuckle here.)

You can check out the video on Crosby’s YouTube channel. The company hasn’t branded their channel yet, but let’s hope they’ll see the value in doing so soon.

I, for one, am looking forward to more of Grandma Fancy’s tongue-in-cheek naughty recipe videos. How else do you make molasses exciting? As well, don’t forget to check out the company’s recipe-rich and well-designed website.

The company is also running a series of pseudo-naughty ads featuring Grandma Fancy-type models and text. If I were advising Crosby’s, I’d attach sharing buttons to each of these ads to make it easy for people to post online to Facebook, Twitter, etc. I think it’s a great campaign.

This week’s featured YouTube channels

Each week, I feature three YouTube channels that you may want to check out. All subscriber numbers are as of Sept. 27. Although the gardening and growing season is pretty much over, this week’s featured channels are related to gardening in order to give you some early ideas for next year and perhaps some tips for getting your garden ready for the oncoming winter months.

National Gardening Association (number of subscribers not provided): According to its channel description, “NGA offers the web’s largest and most respected array of gardening content for consumers and educators, ranging from general information and publications to lessons and grants.” The channel consists of various how-two videos and a series on building a greenhouse. Check out their website, too! (Most popular video: Fall Lawn Care – 1,173 views)

Proven Winners ColorChoice (476 subscribers): Tim Wood is a plant enthusiast who loves to share his knowledge on new and better flowering shrubs. He hosts this channel for Proven Winners, a supplier of flowering shrubs. Check out their website, as well. (Most popular video: Hydrangea – The First Pink Annabelle! – 132,899 views)

Garden Girl TV (22,930 subscribers): Channel host Patty Moreno is a city girl who’s passionate about all kinds of gardening (urban, organic, water and vegetable), sustainable living and other traditional crafting such as knitting and fibre arts. Check out her website here. (Most popular video: How to Build a Raised Bed Garden – 346,446 views)

Starbucks worker fired over YouTube video

If you’re going to make fun of your employer and their paying customers, it’s likely not the best idea to make a video and post it online. Christopher Cristwell, 25, found this out the hard way after he found himself unemployed when officials at coffee giant Starbucks saw a YouTube video he’d recorded in July after having a bad day.

A now-former employee of a Starbucks coffee shop located in Chowchilla, California, Cristwell recorded a video that consisted of him performing a song making fun of various customers, including overweight customers who ask for skim milk in their drinks. In the song, he also boasted about using the wrong ingredients in certain drinks, such as substituting decaf coffee for regular coffee.

Cristwell’s one regret is that everyone has seen him in his underwear. (He recorded the video wearing nothing but underwear and a green apron.) “The Starbucks Rant Song” can be found on Cristwell’s YouTube channel. So far, the video has about 700,000 views.

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