Rethink launches video urging young women to check themselves for breast cancer

According to its website, “Rethink is the first-ever, Canadian breast cancer charity to bring bold, relevant awareness to the under-40 crowd; foster a new generation of young and influential breast cancer supporters; infuse sass and style into the cause; and, most importantly, respond to the unique needs of young (or youngish) women going through it.” Launched in 2001, the website recently launched a new video called Your Man Reminder aimed at young women to encourage them to check themselves for breast cancer. Released on its YouTube channel on October 5, the video is already being shared in social media circles because of its unique approach to getting attention.

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