Social Media Matters: Will Facebook sue Zuckerberg?

Social Media MattersSocial Media Matters
By Brian Cormier
Moncton Times & Transcript
Friday, Dec. 23, 2011
Metro section

Will Facebook sue Zuckerberg?

Facebook is threatening to sue Mark Zuckerberg, which is kind of like Heaven launching a class-action lawsuit against Jesus, isn’t it?

But wait, there’s a twist. The Mark Zuckerberg under threat of a lawsuit is not the same Mark Zuckerberg who founded Facebook. The Zuckerberg being sued was originally named Rotem Guez and legally changed his name to mimic that of Facebook’s Mark Zuckerberg, apparently for revenge.

As originally reported Dec. 16 on Mashable in an article written by Zoe Fox, Guez’s profile was deleted by Facebook back in January, eliciting a lawsuit by Guez and then prompted him to legally change his name to Mark Zuckerberg and even legally obtain the rights to the website

Zuckerberg Nouveau (as I’ve dubbed him) has even set up a Facebook page ( and Twitter account (@iMarkZuckerberg). His goal? Apparently to humiliate Facebook for also threatening to sue the company he co-founded called Like Store, which according to the Mashable article is “a social marketing company, which sells companies Likes for their brand pages.”

As the article further explains, “In September, Facebook’s law firm Perkins Coie threatened to sue against Zuckerberg (“Nouveau”), claiming the Like Store violated the social network’s Terms of Service, by selling brands fans. The threat instructed Zuckerberg to shut his company and never return to the social network for any reason.”

And the rest is history. Confused yet? The tactic is apparently working, since Zuckerberg Nouveau is getting a lot of media attention for his tactics against the social networking giant. He’s even had his identification documents and Israeli passport changed over to read “Mark Zuckerberg.”

My guess is that he’ll call it quits when his legal bills become unmanageable. Facebook can keep this guy in court until the second coming. I’m a bit surprised that they’re leaving his new Facebook profile up. They’re likely waiting for him to hang himself (legally) and are biding their time until he says the wrong thing. One wrong “LOL” and Zuckerberg Nouveau will find his Facebook profile gone in a flash.

Want an e-book reader for Christmas?


Be sure to do your research, especially if you live in Canada. The two biggies – the Kindle and the Kobo – are the most popular, but the Kobo in Canada has access to more titles, making it perhaps the better choice. But then again, there are also Kindle and Kobo apps for the iPad – giving you the best of both worlds and the mega-popular iPad at the same time. Before making your final choice, ask friends what they’ve done. They’ll give you the real pros and cons. Ask around before investing. Real experiences by friends and trusted colleagues should factor into your decision.

This week’s featured YouTube channels

Each week, I offer three suggested YouTube channels for you to check out. Statistics are current as of Dec. 18.

1) Adult Swim (157,458 subscribers): Adult Swim is an American television network that takes over for the Comedy Network (in the U.S.) during late-night hours. Its content is geared toward those older than 18, therefore the shows are not appropriate for minors. I love this channel because many skits from Robot Chicken are archived here. If you’re a fan of South Park, you’ll also love Robot Chicken for its often social commentary and shock value. (Most popular video: Gummy Bears (Robot Chicken) – 1,800,198 views.) (So wrong, yet so funny.)

2) Top Pix Autographs (1,235 subscribers): Collecting anything can be an all-consuming passion. There are still people out there who collect autographs – and this channel is dedicated to them! Every day, the channel’s team of collectors scour New York City looking for various celebrities to offer up autographs. These autographs are then sold through their website at The videos serve as proof that the autograph is authentic. The channel also shows celebrities turning down autographs or acting badly due. (Most popular video: Marat Safin FREAKS OUT and BUSTS RACKET at 2008 U.S. Open – 84,802 views.)

3) HuluDotCom (348,841 subscribers): According to its description on YouTube, “ is an online video service that offers hit TV shows, movies and clips at and other online destination sites – all for free, anytime in the U.S.” Although watching the channel’s videos from Canada was impossible before, it now seems that they’ve lifted that restriction for many of them. This is a great channel, especially for Family Guy fans. Many of the show’s best clips are archived here. Despite a subscriber base that is relatively low compared to some other broadcast-related YouTube channels, the videos they post are popular, with nearly one billion combined total views. (Most popular video: Family Guy – Lois Mom Mum Mommy – 38,619,834 views.)

Season’s Greetings!

Season's Greetings!Here’s wishing all Social Media Matters readers a very Merry Christmas! May you spend a wonderful holiday among family and friends. Use social media wisely this Christmas. Use Skype or another similar service to connect with those far away, but remember to spend time with those nearby in person, too!

One Response to Social Media Matters: Will Facebook sue Zuckerberg?

  1. Just got around to reading this one now! Great stuff! Very informative and interesting! Telling you man, you need to syndicate this column! I read a lot of International media mostly, and rarely read about social media, although it’s a revolutionary phenomena! Just saying!