Social Media Matters: Social media dos and don’ts for 2012

Social Media MattersSocial Media Matters
By Brian Cormier
Moncton Times & Transcript
Friday, Dec. 30, 2011
Metro section

Social media dos and don’ts for 2012

As 2011 draws to a close and 2012 dawns, here are two suggestions for how to better use social media in the coming year.

My number one suggestion is to stop commenting anonymously on blogs, media-related websites, etc. While it may be tempting to blast someone behind an apparent (and very false) veil of anonymity, that veil is becoming thinner and thinner as the days pass. No one is anonymous online. Let me repeat: No one is anonymous online.

If you’re posting anonymous negative comments about someone, you can be sure that as you gain confidence, your comments will get nastier and nastier. Eventually, your career as an anonymous online troll/hater/stalker will go too far and someone will hunt you down for payback. It isn’t a matter of “if”; it’s a matter of “when.” Just stop.

Secondly, stop linking your Facebook and Twitter accounts. Yup, I know it’s “easier” and “faster,” but both services use different lingo and tagging protocols. Hashtags mean nothing on Facebook and shortened links never preview correctly there, either. My advice: Unless it’s for a straight text-only update, use Twitter as Twitter and Facebook as Facebook. Take the time to do it right!

Year-end social media popularity statistics

As 2011 ends, it appears that – pending a last-minute surge – Facebook’s own Facebook page will retain its top ranking as the most popular page on the website.

While it may seem strange to some that Facebook’s own page wouldn’t be the natural top choice of most of the website’s users, it wasn’t always that way, with Texas Hold’em Poker having held the title for some time previous to Facebook taking the lead. As of Dec. 18, the Top 10 rankings according to were:

1. Facebook (56,614,845 fans); 2. Texas Hold’em Poker (54,142,526); 3. Eminem (49,799,863); 4. YouTube (48,224,982); 5. Rihanna (47,906,169); 6. Lady Gaga (45,745,250); 7. Michael Jackson (42,946,689); 8. Shakira (42,920,714); 9. Family Guy (40,094,000); and 10. Justin Bieber (38,299,897).

As of Dec. 18 on Twitter, the 10 most popular accounts according to were: 1. Lady Gaga (@ladygaga – 17,083,572 followers); 2. Justin Bieber (@justinbieber – 15,533,859); 3. Katy Perry (@katyperry – 12,960,475); 4. Kim Kardashian (@KimKardashian – 11,954,386); 5. Britney Spears (@britneyspears – 11,844,535); 6. Barack Obama (@BarackObama – 11,577,431); 7. Shakira (@shakira – 11,550,036); 8. Rihanna (@rihanna – 10,716,183); 9. Taylor Swift (@taylorswift13 – 9,850,594); 10. Selena Gomez (@selenagomez – 9,022,001).

The former most-subscribed-to Twitter account belonging to Ashton Kutcher (@aplusk) has fallen out of the Top 10 and is now in 11th place with a “mere” 8,805,050 followers, with Ellen DeGeneres, Oprah Winfrey, YouTube and Eminem rounding out the Top 15. The top news-related Twitter feed is CNN Breaking News (@cnnbrk – 5,951,636 followers).

This week’s featured YouTube channels

Each week, I offer three suggested YouTube channels for you to check out. Statistics are current as of Dec. 18. If you’re looking to make some big changes in 2012, here are some personal development channels that you may want to check out!

1) Personal Development Audio & Video (2,345 subscribers): This channel features a collection of 30 videos that feature interviews and presentations by some of the most powerful motivational speakers of our time, including Jack Canfield, Joe Vitale and Zig Ziglar. (Most popular video: Zig Ziglar – Attitude Makes All The Difference – 995,691 views.)

2) NightingaleConant1 (5,016 subscribers): This is the official (and vastly underused) YouTube channel for Nightingale-Conant. According to the channel description, the company is “the World Leader in Success, Personal Development and Motivation since 1960, with over 2 million loyal customers. Our goal is to help you reach your highest and most desired destinations.” Considering its vast repertoire of content, it only archives 45 videos on the channel, but what’s here is still powerful stuff. (Most popular video: Zig Ziglar Setting Goals 1 of 3 – 493,727 views.)

3) Les Brown: Motivational Speaker and Speech Coach ( – 1,268 subscribers) – If you don’t know Les Brown, do yourself a favour and look through this channel and other YouTube channels for clips of his talks. This man is one of the most motivational and inspirational speakers in the world. After listening to him speak, a person feels like they can move mountains!

I’m not sure his own YouTube channel does him justice, so be sure to seek out some of his other videos archived on other channels, too. (Most popular video: Live Full Die Empty – Les Brown – 29,855.)

Happy New Year!

Here’s wishing all Social Media Matters readers a very Happy New Year in 2012! In the year to come, leverage social media to your business and personal advantage. Use it wisely. And remember – the most important part of social media is “social”! Be genuine. Be helpful. Be thankful. Be generous. And… be careful! Social media can enhance your life and business immensely if used properly and wisely.

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