Social Media Matters: Juice maker squeezed for corporate bullying

Social Media MattersSocial Media Matters
By Brian Cormier
Moncton Times & Transcript
Friday, April 13, 2012
Metro section

Juice maker squeezed for corporate bullying

Lassonde Industries of Rougemont, Quebec, learned a tough lesson earlier this week when it was called out for apparent corporate bullying by none other than its own social media followers.

OasisAccording to a National Post report by Graeme Hamilton published on April 9, Lassonde had previously lost a trademark battle with a small soap manufacturer called Olivia’s Oasis. According to the news article, ‘Quebec Superior Court had found Lassonde’s trademark claim groundless in 2010 and ordered the company to pay Olivia’s Oasis founder Deborah Kudzman $100,000 to cover her legal costs and an additional $25,000 in punitive damages.’ Fine, but when Lassonde appealed and won, its customers turned on them big time on social media, accusing them of going over the top against a relatively small entrepreneur. Quebecers took to Facebook and Twitter in droves blasting the juice company for going after a small soap company for simply using the word ‘Oasis.’ Damage to the company’s reputation was swift and Lassonde officials backed off almost immediately.

Guy A. Lepage
Guy A. Lepage

Even popular Quebec TV host Guy A. Lepage (@guyalepage) of ‘Tout le monde en parle’ got in on the action and posted a message to his more than 105,000 Twitter followers that he would no longer be buying Oasis juices because of Lassonde’s treatment of Kudzman.

Lassonde’s move was even mocked by Radio-Canada’s satirical show ‘Et Dieu créa Laflaque.’ ‘The Oasis juice company just announced it’s suing the Sahara Desert for the abusive use of its name.’ (translation) Finally, Lassonde had enough on Easter Sunday and sent a senior executive to wave the white flag in person in front of Kudzman. ‘I could never in my wildest dreams have imagined the viral aspect of it,’ she was quoted as saying in the National Post article. ‘I think it’s almost unprecedented in Quebec. I spent seven years fighting this, and within basically 48 hours, because of the outpouring of support, it was resolved.’ To follow the posts about this issue on Twitter, search for ‘Lassonde.’

Wanted man goads police on Facebook

According to an April 10th QMI Agency news report, ‘Travis A. Nicolaysen, 26, of Port Angeles, Wash., is wanted by the state Department of Corrections after he failed to check in with his parole officer since January, reports the Peninsula Daily News. He is also accused of assaulting his girlfriend on March 28.’ After eluding police during two foot chases, Nicolaysen thanked a friend on Facebook for warning him that the police were looking for him. ‘Ya got away thanks bro.’ Soon after, he changed his relationship status to single. Apparently, the girlfriend he assaulted on March 28 wasn’t too keen on taking him back. Go figure. Some people can just be so unreasonable, eh? I wonder if he saw that coming?

While some are posting messa­ges of support, others are urging the man to turn himself in and do is time. According to the report, Nicolaysen has previously been convicted of burglary, domestic violence and firearm theft.

This week’s featured You-Tube channels

Each week, I suggest three YouTube channels for you to check out. Statistics are current to April 10. Have a favourite channel? Let me know about it and I may feature it here!

One Direction
One Direction

1) One Direction VEVO’s Channel (667,176 subscribers): One Direction is the latest boy-band to burn up the song charts. They were formed in 2010 from five unsuccessful contestants from the U.K. version of The X Factor by none other than Simon Cowell, not one to waste his time on things that don’t work. Having an eye for talent, Simon saw something in the five young lads – Harry Styles, Niall Horan, Zayn Malik, Liam Payne and Louis Tomlinson, and boy, was he right! So far, they’ve topped the charts in both the U.K. and the U.S. with their insanely catchy tunes and performed on Saturday Night Live. This channel features 34 videos, including official music videos and interviews. In all, the videos have about 225 million views. (Most popular video: ‘What Makes You Beautiful’ – 94,518,540 views.)

2) Before You Exit (55,176 subscribers): This up-and-coming boyband is made up of brothers Connor McDonough (vocals/guitar) and Riley McDonough (vocals/bass), as well as Thomas Silvers (drums/ backing vocals) and Braiden Wood (guitar/backing vocals). Based in Orlando, Florida, they’re releasing their first album this spring. I found them while doing a search for One Direction on YouTube – and ironically their cover of One Direction’s most popular song is also Before You Exit’s most popular video, too! (Most popular video: ‘What Makes You Beautiful’ – 2,593,282 views.)

3) Beatles Central (8,686 subscribers): If you’re looking for a one-stop shop for music videos by The Beatles, this is the channel for you! Here, you’ll find nearly 60 videos of the mother of all British boy-bands’ biggest hits, including animated cinematic versions of ‘Penny Lane’ and ‘Run for Your Life’. (Most popular video: ‘The Beatles – Twist n Shout (Official Video’ – 6,401,186 views.)

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