Social Media Matters: Care to share that lotto ticket online?

Social Media MattersSocial Media Matters
By Brian Cormier
Moncton Times & Transcript
Friday, July 13, 2012
Metro section

Care to share that lotto ticket online?

Does lottery ticket sharing on Facebook work? Well, the quick answer is we don’t know yet because a winning ticket has never been shared.

Let me explain. Some media outlets, mostly radio stations, have started a marketing gimmick where they promise to share the winnings of a large lottery jackpot to anyone who shares the photo of the ticket that the station just purchased.

This is usually only done when the jackpot is high. In the U.S., it’s usually a Powerball ticket, while in Canada it’s usually Lotto Max.

The radio station posts a photo of the ticket and then asks its Facebook followers to share the photo or “Like” it. If you share it and the ticket wins, they promise to share the proceeds with you.

I’m sure they’re well intentioned when they do this. It’s fun. People get excited and share the photo of the ticket on their wall. The problem is, what if the ticket actually wins? Can you imagine the mess that would ensue? Would they actually take the time to track down everyone on Facebook who shared the photo?

What if those who shared the photo are under the age of majority? This would make them ineligible, I assume. How would people collect? Would the station wait an entire year to claim the prize in order to give time for everyone to come forward?

I can just imagine the lawsuits that would be sparked, especially out of the U.S. It would be a complete and utter bureaucratic and legal nightmare — one that would be held up in the courts for many years.

My advice: stop driving your friends crazy by sharing photos of these lottery tickets. All it does is clutter up their newsfeed. The first time I saw it, I thought it was pretty clever and actually shared the photo. Since then, though, it’s taken off like wildfire and everyone seems to be doing it. What was once clever is now annoying.

The ticket likely won’t win. Even if it does, you’ll likely never see a penny from it after the legal bills are paid. Just get your lottery tickets the traditional way: buy them.

Americans most active on Twitter

TwitterA recent study by the Oxford Internet Institute found that Americans are the most active tweeters, followed by users in Brazil, Indonesia, the U.K., Mexico and Malaysia.

Want to know which country is most active on Twitter at any given moment? Visit A World of Tweets for a constantly updated list. The list on the homepage is broken down into three parts: now, today and since Nov. 1, 2010.

According to the website, the U.S. accounts for 27 per cent of the world’s tweets since November 1, 2010, followed by Brazil (23 per cent), Indonesia (11 per cent), the U.K. (seven per cent) and the Netherlands (three per cent).

Facebook Amber Alert hoax reminder

Amber Alert hoax
Click on the photo for a larger version.

Be on the lookout for fake Amber Alerts. First of all, real Amber Alerts are very rare. When they’re real, though, they’re shared via links to actual news stories or police reports, not photos containing text. When in doubt, simply Google the name of the missing child or any other pertinent details and you’ ll find out pretty quickly whether or not if it’s a hoax.

Remember, if you ever see an Amber Alert warning about a vehicle with Quebec licence plate 72B 381, it’s a hoax that’s been making the rounds online since 2009.

This week’s featured YouTube channels

Every week, I feature three YouTube channels for you to check out. Have a favourite channel? Let me know about it and I may feature it here! Statistics are current to July 10. I discovered all three of these channels thanks to a Your Community Blog post on CBC News written on July 10 by Lauren O’Neil – Your ultimate summer YouTube playlist.


1) RachhLoves (133,771 subscribers): Rachel is a Canadian blogger with a large following (for a Canadian), providing makeup and fashion tips. Her videos have been viewed nearly 13 million times in all. Video playlists include Nail Art Tutorials, RachhVlogs, Fashion & Style, Hairstyles, and Beauty & Makeup. You can also follow her on Twitter at @RachhLoves.(Most popular video: 4 No Heat Hairstyles in 5 Minutes – Back to School – 903,659 views.)

Sean Ward
Sean Ward

2) The Sean Ward Show (6,648 subscribers): According to CBC’s blog post, Sean Ward is a “Toronto-based viral video producer, comic artist, creative director and long-time web entertainer. The man behind the recent viral hit ‘Batman’s night out.'” Follow him on Facebook , Twitter or visit his website. His videos have been viewed a total of more than 2.3 million times. (Most popular video: Batman’s Night Out – 1,914,854 views.)

Jus Reign
Jus Reign

3) Jus Reign (77,604 subscribers): The CBC blog post describes Jasmeet Singh (stage name: Jus Reign) as “a YouTube comedian with over 20 million views on his main channel – his ‘Desi Parents’ videos have pulled in more than two million alone.” His own channel description reads, “I’m brown. I wear a turban. Old white ladies are scared of me.” Funny guy! Follow him on Facebook, Twitter or visit his website. (Most popular video: S–t White Guys Say to Brown Guys – 2,568,797 views.)

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