Social Media Matters: Social media activity that turns off recruiters

Social Media MattersSocial Media Matters
By Brian Cormier
Moncton Times & Transcript
Friday, Oct. 19, 2012
Metro section

Social media activity that turns off recruiters

In an article published on Oct. 11, Ragan’s PR Daily covered a July survey of hiring managers by Jobvite that detailed what kind of social media activity was viewed most negatively by them.

Photo courtesy of Ragan’s PR Daily

The most negative reactions were in regards to posts that referenced illegal drugs, where 78 per cent of recruiters reacted negatively. Other types of posts that received thumbs down were: sexual posts/tweets (66 per cent reacted negatively); posts/tweets containing profanity (61 per cent); spelling/grammar errors in posts/tweets (54 per cent); photos of alcohol consumption (47 per cent).

Taking Twitter and Facebook for granted

It seems like the “Twitter over capacity” warnings that have popped up from time to time because the website becomes too busy are decreasing. For a good hour or so earlier this week, however, the “over capacity” message started cropping up again.

Is it just me, or is this a bit ridiculous? With the huge amount of daily activity on Twitter, you’d think these errors would be few and far between, but they’re starting up again. Yes, I realize this is a First World Problem (e.g. not a big deal in the big picture of the world, especially when there are children starving), but it’s still annoying.

Do we even have a right to complain because using Twitter is free? The same goes for Facebook. Many Facebook page administrators are complaining that their reach is diminishing because Facebook is forcing them to pay to reach their entire list of users who have liked their pages. Since Facebook is free to use in the first place, should businesses even have the right to complain?

Reddit troll unmasked

One of the website Reddit’s most infamous trolls who went by the username Violentacrez was unmasked by writer Adrian Chen on Gawker.com on Oct. 12. Since then, Michael Brutsch (the unmasked troll) was fired from his job at a financial services company in Texas.

Michael Brutsch, a.k.a. “Violentacrez”

Brutsch has now taken online to complain about how pitiful he and his family are now that he’s lost his job. As Chen writes, Brutsch brought this all on himself. “If you are capable of being offended, Brutsch has almost certainly done something that would offend you, then did his best to rub your face in it. His speciality is distributing images of scantily clad underage girls, but as Violentacrez he also issued an unending fountain of racism, porn, gore, misogyny, incest and exotic abominations yet unnamed, all on the sprawling online community Reddit.”

Brutsch also moderated a section on Reddit called Creepshots, where users would upload covertly taken photos of women without their knowledge — usually photos of their breasts and buttocks.

Brutsch’s response to Chen when he was exposed? “My wife is disabled. I got a home and a mortgage, and if this hits the fan, I believe this will affect negatively on my employment,” he said. “I do my job, go home watch TV, and go on the Internet. I just like riling people up in my spare time.”

Another troll who refuses to simply apologize. (Editor’s note: Mr. Brutsch has since offered what can only be interpreted as a lukewarm apology.)

This week’s featured YouTube channels

Every week, I feature three YouTube channels for you to check out. Statistics are current to Oct. 16. Have a favourite YouTube channel? Please let me know and I may feature it here. This week’s channels are related to the upcoming Halloween holiday.

1) Halloween Horror Nights (5,890 subscribers): According to its channel description, “Halloween Horror Nights is Southern California’s most terrifying Halloween event and takes place at Universal Studios Hollywood.” Visitors to the event get to go through terrifying mazes based on movies such as The Walking Dead: Dead Inside, Welcome to Silent Hill, and Alice Cooper Goes to Hell 3D. At nearly 3.5 million total combined views for its videos, the channel is certainly evidence that there’s a huge and growing Halloween market out there.

Videos for its sister Universal Studios Orlando event may be found at youtube.com/UniversalOrlando as part of the Halloween Horror Nights at Universal Orlando playlist. To access the official website for either the Hollywood or Orlando events, go to www.hollywoodhorrornights.com. (Most popular video: Halloween Horror Nights 2012 Official Commercial – 405,122 views.)

2) Halloween Outlet (94 subscribers): This is the official YouTube channel for the Halloween Outlet, a year-round Halloween store based in Worcester, Mass. The channel has an impressive 63 videos — pretty good for one specialty store — with nearly 100,000 total views. The videos show some of the favourite costumes, decorations and special effects that clients are purchasing. (Most popular video: Michael Myers Mask H2 Rob Zombies Halloween – 16,253 views.)

3) The Halloween Network (1,081 subscribers): This channel’s description says it’s the “official network” for all things related to the Halloween franchise of horror movies. With only 19 videos with just more than 45,000 views, I’m not so sure about that. Regardless, for fans of the Halloween franchise, you’ll likely enjoy the uploaded clips from the classic franchise. (Most popular video: John Carpenter’s ‘Halloween’ 2012 Re-release Teaser – 28,858 views.)

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