Social Media Matters: Samsung pulls its controversial ad

Social Media MattersSocial Media Matters
By Brian Cormier
Moncton Times & Transcript
Friday, Nov. 23, 2012
Metro section

Samsung pulls its controversial ad

Samsung’s recent very popular viral video ad made fun of seemingly delusional Apple iPhone owners. We all laughed. Even Apple owners sheepishly laughed, likely after recognizing themselves in the parodied Apple owners shown in the Samsung Galaxy S III ad.

That ad was OK. We laughed. Even the objects of derision in the ad laughed. It was all in good fun while making a strong marketing point at the same time.

But Samsung admitted very quickly that they went too far recently with a video called Don’t Give Up on Puppy Love which depicted computers as puppies. When the computer’s owners got sick or frustrated with their computer (depicted as a computer with puppy-like features), they pretty much destroyed it in a variety of ways, leaving viewers appalled that cruelty against animals was being made light of.

The primary goal of the video was to sell viewers on the option of purchasing a new Samsung SSD 840, a solid state storage drive, instead of throwing out their computer. Instead, Samsung admitted failure after a flurry of negative comments and dislikes on the video. The video lasted only one day online before it was pulled.

It’s one step forward, two steps back for Samsung’s viral video marketing efforts.

Obama pic most popular post ever on Twitter

In the early hours of Nov. 7, shortly after he was declared re-elected, U.S. President Barack Obama’s team posted a photo to Twitter of the president and First Lady Michelle Obama hugging to say thank you to their supporters.

Almost immediately, the photo became the most popular post ever on Twitter. As of Nov. 20, it’s been retweeted more than 817,000 times and favourited nearly 300,000 times. The tweet merely said, “Four more years” and included a link to the photo. Seems like the Twitter universe was quite satisfied with Mr. Obama’s re-election.

Social media squeals on Taliban

Photo courtesy of CNN.

Four Los Angeles-area men have been arrested after their social media activity allegedly showed they were Taliban sympathizers.

According to a CNN item dated Nov. 20, the men “were allegedly on their way to Afghanistan to train with the Taliban and join al Qaeda, federal officials said. They were also plotting to kill American soldiers and bomb government installations, according to a joint statement Monday by the FBI and the U.S. Attorney in Los Angeles.”

Three of the men openly discussed their “radical leanings” on Facebook for more than a year. Unfortunately for them, however, one of the men also unknowingly took part in an online discussion with an FBI employee where he “detailed his intentions to participate in jihad.” Another man was later recruited to join the original three in their training which they hoped would eventually lead to wreaking havoc on the U.S. military and government.

The four men range in age from 21 to 34 and come from a variety of ethnic backgrounds, according to the article, including Filipino, Vietnamese, Mexican and Afghani. One of them was even a member of the U.S. Air Force from 2000 until he was honourably discharged in 2001. If convicted, each faces a maximum sentence of 15 years in prison.

This week’s featured YouTube channels

Every week, I feature up to three YouTube channels for you to check out. Statistics are current to Nov. 20. Have a favourite YouTube channel? Let me know and I may feature it here.

Jamie Oliver
Jamie Oliver

1) Jamie Oliver’s Food Tube (56,705 subscribers): The affable British celebrity chef is just as popular in North America as he is across the Atlantic Ocean. A frequent guest on U.S. and Canadian television shows, Oliver’s back-to-basics no-nonsense style has earned him a legion of fans. One of his pet projects is bringing real food back into school cafeterias. Playlists include Jamie’s 15-minute meals, Jamie’s Great Britain, Jamie’s home cooking skills, and Jamie in the media. The channel is very popular with more than 10 million total video views. (Most popular video: Jamie Oliver’s TED Award speech – 669,648 views.)

Mott's Clamato Juice
Mott’s Clamato Juice

2) Mott’s Clamato Canada (6 subscribers): Clamato juice is the main non-booze ingredient in the ever-popular Caesar (or “bloody” Caesar) cocktail drink. Clamato juice is a mixture of tomato juice, spices and clam broth. Motts, by the way is owned by the Dr. Pepper Snapple Group. The channel is relatively new, having only begun in August. So far, the seven video uploaded have accumulated a total of more than 12,000 views. Many of the videos feature the brand’s new spokesman, Caesar Clint, described as the “new Mott’s Clamato Caesar Mixing Officer.” (Most popular video: Need holiday season tips? – 2,930 views.)

Ocean Spray
Ocean Spray

3) Ocean Spray (82 subscribers): I find it odd that a nearly seven-year-old YouTube channel from one of North America’s highest profile food brands only has 82 subscribers. Maybe they joined years ago and just got active lately? I don’t know. The channel features 354 videos that have a total of 36,518 views. Playlists include Taste Testimonials, and Bogs Across America. (Most popular video: Bog Guys Boast Cranberry Benefits with Ocean Spray CEO – 6,839 views.)

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