Social Media Matters: 2013 has already seen many social media fails

Social Media MattersSocial Media Matters
By Brian Cormier
Moncton Times & Transcript
Friday, March 15, 2013
Metro section

2013 has already seen many social media fails

Many times, media articles regarding social media provide advice on what you need to do to make your online efforts more effective. In this case, however, a March 8 article by Jim Edwards published by Business Insider ( provided glaring examples of what not to do in social media, or risk the wrath of followers — not to mention making it into an article about social media fails!

Among the fails are music retailer HMV not taking into account that employees in charge of its Twitter account were among those being let go as part of a mass layoff in January. They tweeted the event as it happened. And after Florida Senator Mark Rubio infamously (and awkwardly) drank from a bottle of Poland Springs water in his reply to U.S. President Barack Obama’s State of the Union Address, Poland Springs failed to capitalize on it by featuring the act on Twitter. In fact, Poland Springs’ Twitter account hadn’t been updated since 2011. A viral marketing opportunity was definitely lost.

horseburgerAfter British food retailer Tesco was hit with reports that some of its prepared dinners contained horse meat, it failed to remember that its automated tweets would perhaps cause some embarrassment. Unfortunately, one of its automated end-of-day messages read, “It’s sleepy time, so we’re off to hit the hay. See you at 8am for more.” Let’s just say that “hit the hay” in the middle of a horse meat scandal may not have been the best choice of words, hence the dangers of automated tweets.

Also among the fails noted in the video was the fact that NASCAR deleted a YouTube video showing a number of fans getting injured by flying debris following an accident at Daytona. Needless to say, NASCAR was called out on the deletion very quickly, which only made the matter that much worse. One follower was quite stunned at the deletion and wondered why NASCAR was trying to put the genie back in the bottle since they have more than one million followers on Twitter and three million likes on Facebook. Amen to that! Sometimes, deleting something just makes it worse. If you love the followers during good times, you have to respect them during bad times, too!

Top jigsaw puzzle websites

jigsaw puzzle pieceEvery week, I take a look at the top 10 sites in a category among’s website rankings. This week’s rankings are for all of you who are fanatics about jigsaw puzzles. Yes, there are lots of website devoted to jigsaw puzzles, believe it or not. Statistics are current to March 12.

1) Jigsaw2order (personalized jigsaw and photo puzzles, custom-made collage puzzles, etc.); 2) Puzzle Warehouse (large collection of online jigsaw puzzles, including children’s); 3) Serious Puzzles (many different types of puzzles); 4) Puzzle Master (Canadian website offering many types of puzzles); 5) Simple Pastimes (selection of popular jigsaws plus unusual subjects such as home town maps and front pages of newspapers, etc.); 6) Puzzles For Sale (a wide range of puzzles that can be viewed by brand, pieces, subject, artist or series); 7) The Puzzle House (large range of jigsaws including unusual listings of specialty puzzles such as metallic, shaped and panoramic); 8) Portrait Puzzles (custom, personalized photo puzzles in a variety of sizes); 9) All Jigsaw Puzzles (U.K. site featuring a wide variety of different types and styles of jigsaw puzzles from many manufacturers); 10) Jigsaw Jungle – Jigsaw Puzzles, Crafts and Games World Store (jigsaw puzzles, crafts and games, including 3D, wooden, accessories, brain teasers, etc.).

This week’s featured YouTube channels

Every week, I feature YouTube channels for you to check out. Statistics are current to March 12. Have a favourite YouTube channel? Let me know and I may feature it here.

Above Average Productions1) Above Average (139,120 subscribers): According to its channel description, Above Average is a “venture for featuring original short form comedy, including talent and writers from favorites such as Saturday Night Live, 30 Rock, The Lonely Island and the best of YouTube.” So far, the channel has accumulated more than 14 million total video views. (Most popular video: GHOST T*TS (feat. Olivia Munn) – 3,839,369 views.)

Justin Timberlake2) Justin Timberlake (402,741 subscribers): The former Mickey Mouse Club member and lead singer of ‘N Sync has been a star in his own right for years — and a gifted comedic actor, as well, if you’ve taken the time to watch his guest-hosting stints on Saturday Night Live, the most recent being last weekend when he hosted for the fifth time. His YouTube channel features his critically acclaimed music, including releases from his most recent album, The 20/20 Experience, which is due out today — March 15. Timberlake’s popularity continues to grow year after year and it appears he can do no wrong. To date, his channel has more than 330 million total video views. (Most popular video: What Goes Around… Comes Around – 65,116,822 views.)

Billy Joel3) Billy Joel (28,900 subscribers): While he hasn’t had a hit song in many years, Billy Joel still enjoys a great career and remains very popular. For more on Billy Joel, visit his website at His YouTube channel has more than 82 million total video views thanks to his many archived hit videos. (Most popular video: We Didn’t Start The Fire – 12,894,389 views.)

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