Social Media Matters: Facebook posts viral within three hours

Social Media MattersSocial Media Matters
By Brian Cormier
Moncton Times & Transcript
Friday, March 29, 2013
Metro section

Facebook posts viral within three hours

A recent study by Optimal claims that if Facebook content hasn’t gone viral within three hours, the chances of it doing so are quite slim. Optimal is a Facebook analytics and advertising company.

According to an article written by David Cohen and published on on March 21, a Facebook page administrator shouldn’t expect much activity after three hours. “According to proprietary analysis by Optimal, 75 per cent of post-level engagement for Facebook pages occurs within the first three hours after the content is posted, with 50 per cent occurring during the first hour.”

“That being said, after three hours, marketers will probably have a good idea of whether or not they’ve created a winner,” Optimal is quoted as saying in the article.

Facebook best practices

Facebook recently released a document updated for 2013 entitled Building your presence with Facebook pages — A guide for causes and non-profits.

Latest social media statistics

If you’re looking for a good site that provides some valuable insight into Facebook statistics, including country-specific, look no further than All statistics are current to March 26.

Overall top 10 Facebook pages: 1) Facebook for Every Phone (218,704,953 likes); 2) Facebook (89,687,170); 3) YouTube (72,321,054); 4) Texas HoldEm Poker (69,846,105); 5) Rihanna (68,172,098); 6) Eminem (67,809,090); 7) The Simpsons (62,540,775; 8) Shakira (62,111,614); 9) Coca-Cola (62,078,873); 10) Harry Potter (60,426,972).

Top 10 brands on Facebook: 1) Coca-Cola (62,078,873 likes); 2) Disney (43,157,540); 3) Red Bull (37,048,346); 4) Converse (35,832,554); 5) Starbucks (34,104,014); 6) Oreo (32,586,853); 7) PlayStation (31,432,239); 8) Walmart (27,836,936); 9) McDonald’s (27,756,922); 10) iTunes (25,695,462).

Top kite-related websites

Kite flyingEvery week, I take a look at the top 10 websites in a category among’s website rankings. This week’s rankings are for all the kite lovers out there. Every year, the City of Dieppe hosts Dieppe Kite International, a very popular kite festival. Here are some cool sites for local fans to check out! Statistics are current to March 25.

1) Power Kite Forum (join discussions about kite surfing, kite buggying, kite skiing and kite skating); 2) Charles Benton Kite Aerial Photography (guide to kite aerial photography including background, equipment, discussion section and large gallery of aerial photographs); 3) (kite aerial photography services in Scotland); 4) Kite History Organization (kite history website); 5) KiteLife Magazine (leading source of kiting information since 1998); 6) American Kitefliers Association (AKA) (largest association of kiters in the world with 4,000 members in 35 countries); 7) Kite Aerial Photography on (kite aerial photography ideas and images); 8) British Kite Surfing Association (BKSA) (U.K.-based association with news, instruction resources, etc.); 9) National Kite Month (non-profit organization dedicated to promoting and supporting kiting); 10) Washington State International Kite Festival (Long Beach, Wash., festival held every August).

This week’s featured YouTube channels

Every week, I feature YouTube channels for you to check out. Statistics are current to March 26. Have a favourite channel? Let me know and I may feature it here.

1) The You Generation (179,812 subscribers): Simon Cowell and YouTube have partnered to create this new channel focused on running a variety of competitions aimed at finding new talent. Launched on March 20 in 26 countries, The You Generation will be seeking audition videos on a variety of subjects. The current competition is for a host (or “presenter” as they call them in the U.K.). (Most popular video: One Direction on #1DYouGeneration LIVE LAUNCH / The You Generation / OPEN NOW! – 633,795 views.)

2) JASH (31,248 subscribers): This new channel is a collaboration of comedic talents Sarah Silverman, Michael Cera, Tim Heidecker, Eric Wareheim and Reggie Watts. The group will be creating comedy videos for the new channel. So far, it look like it’s going to be quite entertaining after watching their first (and so far only) video. (Most popular video: What is JASH? – 410,973 views.)

3) (1,112 subscribers): This is yet another new channel and is dedicated to carmaker Nissan’s racing division. According to an article written by Claudio Rebuzzi and published on on March 25, the channel “will be a behind-the-scenes view of everything from its top racing programs to its training program in yet another step forward for original content on YouTube. Nismo is Nissan’s racing and performance division, responsible for all its race cars and fast road cars, like the manic GT-R and its GT3 brother.” (Most popular video: Welcome to – 3,341 views.)

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