Viral Video Alert: Coca-Cola’s brilliant feel-good marketing move will leave you smiling

Virtual toast of Coke between Indian and Pakistani residents
Virtual toast of Coke between Indian and Pakistani residents.

Coca-Cola has a long history of feel-good ads. Who can forget their iconic “I’d Like To Teach the World To Sing” commercials? Their Christmas season ads always seem to leave people smiling, too. They know how to tug at our heartstrings!

This time, the world’s biggest soft drink manufacturer got a bit political by bringing together two countries with a traditionally strained relationship: India and Pakistan. And you wouldn’t believe how they did it… through vending machines! Through an interactive vending machine set up in India and one set up in Pakistan, residents of each country could see each other and communicate — all while enjoying a Coke. I love this!

From the YouTube video description: “In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations — India and Pakistan. The initiative “Small World Machines” provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols — together.”

Uploaded only a week ago, the video already has nearly 1.2 million views.

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