This week’s giveaway: Purple Cow by Seth Godin

Purple Cow by Seth Godin
This week’s newsletter giveaway is a hardcover copy of Purple Cow: Transform Your Business by Being Remarkable by Seth Godin.

Publisher’s description: “Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won’t forget a Purple Cow. And it’s not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It’s built right in, or it’s not there. Period. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for marketers who want to help create products that are worth marketing in the first place.”

To enter your name in the contest, follow the instructions in this week’s newsletter. To subscribe, please fill out the form in the right-hand column of website. The deadline for entries is Sunday, March 30, at noon. The winner will be chosen by random draw.

Congratulations to last week’s winner, Scott Cormier, who won a copy of Meatball Sundae: Is Your Marketing Out of Sync by Seth Godin.

UPDATE: Congratulations to Ginny Murphy for winning this week’s giveaway! Enjoy the book!

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