Monthly Archives: February 2018

NEWS RELEASE: Association and campaign launched by private sector business leaders to promote NB businesses

For immediate release

Research shows by shifting 5% of purchases to NB products, you will help to create 5,000 jobs and millions in revenue for the province

Association and campaign launched by private sector business leaders to promote NB businesses

(NEW BRUNSWICK – Monday, February 26, 2018) — An educational campaign to encourage individuals, businesses and public entities in the province to buy more New Brunswick products, services and experiences was launched today across the province.

Driven by a private-sector-led association called Excellence NB, which was also announced today, the initiative has the goal of empowering New Brunswickers to power up their own economy.

Jon and Leslie Manship, well-known leaders, philanthropists and lifelong New Brunswickers, are the founders of the entire initiative. They identified the fact that shifting even a small percentage of New Brunswickers’ purchases toward New Brunswick products, services and experiences could have a significantly positive and meaningful impact on the provincial economy.

“We feel there is an important opportunity here that all New Brunswickers can contribute to and that will help our province to realize its full potential,” said Jon Manship. “Leslie and I love New Brunswick. We believe in this province and its people. We know in our hearts that working together, as New Brunswickers, we can make this happen.”

From there, the Manships commissioned research from Dr. Pierre-Marcel Desjardins, an economist with the Université de Moncton. The research showed that just a 5% shift in purchasing NB products, services and experience would create roughly 5,000 jobs and tens of millions of dollars in tax revenue annually for education, health care, roads and infrastructure, and social services. These results can start to flow immediately and would snowball more noticeably with time.

The Manships also commissioned research by Corporate Research Associates (CRA) on the buying patterns, thoughts, attitudes and perspectives of New Brunswickers both on the consumer side and business-to-business side.

CRA’s research shows that New Brunswickers are proud of products and services made in NB. It also concluded NB residents have some recognition of the benefits of buying locally made products and services. However, in many cases, there is only moderate awareness of which companies, products and services are from New Brunswick. This often applies to the billions of dollars of purchasing done annually by governments at all levels and by businesses.

Based on that information, Excellence NB was established and the campaign titled “For the love of New Brunswick” created. Among other things, the campaign aims to promote and educate New Brunswickers on which products, services and experiences are “made in NB” with in-store signage as well as other tools for retailers and other businesses.

“There are zero new or extras costs to doing this and, you can start today with no new money – no government grants, no handouts. Just shift your spending a little toward New Brunswick goods, services and experiences. That’s all. It really is that easy and will make a major difference,” said David Hawkins, CEO of BrainWorks Razor Marketing as well as a founding member and one of the principal architects of Excellence NB, and its creative director. “We encourage all citizens to support NB companies, products and services when it makes sense to you. Often, they will offer you the best value.”

Another founding member is Thomas Raffy, President and CEO of the Conseil économique du Nouveau-Brunswick, representing the province’s francophone business organization. “We are very enthusiastic about this initiative and excited to be a part of it and to help it succeed, for the benefit of our members and ultimately New Brunswick’s economy.”

A number of videos were played at the news conference showcasing the beauty, quality, depth and overall value of New Brunswick’s offerings. They also depicted a variety of New Brunswickers from across the province who have already jumped on board to support the initiative.

Though the announcement was physically held in Moncton, the event was live streamed across the province via Facebook Live to truly make it province-wide.

Please note, Excellence NB is a 100% private-sector conceived, led, driven and funded initiative.

For more information please visit, fortheloveofnewbrunswick.ca.
En français: pourlamourdunouveaubrunswick.ca

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Media contacts:

David Hawkins
506-850-1651
david@brainworksmarketing.ca

Chanelle Doiron
506-229-1753
chanelle@brainworksmarketing.ca

The Feb. 26 – March 4, 2018, edition of Brian Cormier’s Weekly Update is out!

Click here for this week’s newsletter. To subscribe, please fill out the form in the upper right-hand corner of my website.

In this week’s edition…
– This week’s Under the Influence: Debunking persistent brand urban myths
– KFC apologizes to U.K. customers for chicken shortage with self-deprecating humour
– Who needs an urn for their cremated remains when there’s a paperweight option?
– Maclean’s Magazine launching Canadian politics newsletter
– Product recall: Danny’s Pizza products containing garlic fingers
– Win a chance to see and hear world-renowned Dr. Temple Grandin in Moncton!
… and community reminders, quotes of the week, photo of the week, links to interesting articles and more!

The Feb. 19-25, 2018, edition of Brian Cormier’s Weekly Update is out!

Click here for this week’s newsletter. To subscribe, please fill out the form in the upper right-hand corner of my website.

In this week’s edition…
– Fraud alert! Don’t call the number that only rang once!
– This week’s Under the Influence: The wild world of comic book ads!
– Lucky Charms cereal jumps on free publicity bandwagon by retiring of hourglass marshmallow shape
– Sign up for CNN’s excellent Reliable Sources newsletter
– Young Winnipeg mall cleaner’s singing goes viral online
– Win a chance to see and hear world-renowned Dr. Temple Grandin in Moncton!
– Google removes “View Image” button due to copyright settlement
… and community reminders, quotes of the week, photo of the week, links to interesting articles and more!

The Feb. 12-18, 2018, edition of Brian Cormier’s Weekly Update is out!

Click here for this week’s newsletter. To subscribe, please fill out the form in the upper right-hand corner of my website.

In this week’s edition…
– Social media blamed for LL Bean’s surprising returns policy change
– This week’s Under the Influence: Crazy ideas that actually worked!
– New books suggests Germans really know how to parent kids
– Meet Lucas, the new Gerber baby – and the first with Down Syndrome
– So hungry that you’re angry? There’s a word for that!
– Win a chance to see and hear world-renowned Dr. Temple Grandin in Moncton!
– Canadian comedy series Corner Gas is back… but this time it’s animated!
… and community reminders, quotes of the week, photo of the week, links to interesting articles and more!

The Feb. 5-11, 2018, edition of Brian Cormier’s Weekly Update is out!

Click here for this week’s newsletter. To subscribe, please fill out the form in the upper right-hand corner of my website.

In this week’s edition…
– KFC announces newest surprise Colonel Sanders
– Another YouTube star in trouble – this time for assaults disguised as pranks
– Monopoly announced new edition of game just for cheaters
– eBay dumping PayPal as payment service
– Why the avocado industry owes its success to the Super Bowl
… and community reminders, quotes of the week, photo of the week, links to interesting articles and more!