Category Archives: News releases

Elsipogtog First Nation’s Mi’kmaq Heritage Path Tour tourism experience opens for the season on July 6

From left to right: Adam Simon, Tourism Project Coordinator; Michelle Levi, Heritage Interpreter/Knowledge Keeper/Artisan; Mona Roberts, Interpreter/Knowledge Keeper/Artisan; Gary Augustine, Interpreter/Knowledge Keeper/Artisan; Anna-Marie Weir, Tourism Relations and Communications Liaison


July 2, 2020
For immediate release

Elsipogtog First Nation’s Mi’kmaq Heritage Path Tour tourism experience opens for the season on July 6

ELSIPOGTOG, N.B. – Elsipogtog First Nation announced today that the 2020 season of its popular Mi’kmaq Heritage Path Tour tourism experience will officially open to guests on Monday, July 6. This year’s version of the experience will have extra safeguards in order to protect visitors and staff during the current COVID-19 pandemic, but all efforts will be made to ensure a meaningful and educational experience for everyone who takes part. For instance, reservations are required before taking part to ensure safe attendance numbers.

“The tourism project management team has worked very hard to modify and enhance the cultural experience and product offerings at Elsipogtog for the 2020 tourism season,” says Lynn Francis, Director of Economic Development for Elsipogtog First Nation. “Indigenous tourism is an integral part of economic development in the community – equally as important is the cultural awareness role that the tourism experience provides.”

After its start in 2018, the Mi’kmaq Heritage Path Tour tourism experience soon proved to be extremely popular. Elsipogtog First Nation is greatly looking forward to welcoming guests again this year and is continuously working to improve the experience. The entire team looks forward to welcoming the public this year.

“We have been working closely with the Heritage Interpreters to help modify the product offerings and experiences by enhancing training capacity and product development,” says Adam Simon, Tourism Project Coordinator with Elsipogtog First Nation.

The 2020 season begins on Monday, July 6, and runs until Friday, October 9. Due to COVID-19 enhanced safety protocols, reservations are required. Private tours are available upon request.

Mi’kmaq Heritage Path Tour overview

After a traditional greeting, guests will enter the community-raised tipi for a smudging ceremony with teachings and insights that will help connect the past ways to present-day Elsipogtog Mi’kmaq cultural ways and customs. Guests will then be led by one of the interpretive knowledge keepers into the pristine forested Heritage Path where they will learn about traditional and time-honored ways of using Mother Nature’s gifts and medicines to better oneself and the community.

The last part of the Heritage Path journey takes place in the community’s cultural centre where guests have a safe place and space to ask any and all questions they may have about the Mi’kmaq culture in order to further their understanding of the true way of life at Elsipogtog. Guests will leave enriched by a deeper understanding and connection to the cultural teachings and ways of the Mi’kmaq.

Reservation and contact information:

506-521-0308 or


Monday to Friday
10-11:30 a.m. or 2-3:30 p.m. daily
(Weekends are available with advance reservations of two weeks.)

Admission fees:

Adults: $45
Seniors: $40.50 (ages 65+)
Youth: $35 (ages 6-17)
5 years of age and younger: Free accompanied by adult
A snack is provided.

All guests should check in at the Elsipogtog Mi’kmaq Cultural Centre located at 29 Big Cove Road, Elsipogtog First Nation, off Route 116 approximately 14 kilometres from Rexton. Address link:

Strategic partnerships

Elsipogtog First Nation has also formed strategic partnerships with a number of other tourism-related organizations and will be bringing the Mi’kmaq Heritage Path Tour on the road during the month of July for in-person experiential previews:

• Wednesday July 15: Albert County Museum, Hopewell Cape, 1:30-3 p.m.
• Wednesday July 22: Magnetic Hill Wharf Village, Moncton, 1:30-3 p.m.
• Wednesday July 29: Rodd Miramichi River, Miramichi, 1:30-3 p.m.

For more information about these off-site experiential presentations or about potential partnerships please contact Anna-Marie Weir at 506-521-0308 or email at

For more information on the Mi’kmaq Heritage Path Tour, visit (changing to effective July 6). For more information on Elsipogtog First Nation, visit


Media contacts:

Adam Simon
Tourism Project Coordinator
Elsipogtog First Nation

Lynn Francis
Director of Economic Development
Elsipogtog First Nation

Hospice Southeast New Brunswick (SENB) rolls out new branding


March 2, 2020
For immediate release

Hospice Southeast New Brunswick (SENB) rolls out new branding

MONCTON, N.B. – After changing its name last year from Hospice Greater Moncton to Hospice Southeast New Brunswick (SENB), the organization founded 16 years ago is rolling out a new logo as the strengthening of its image and mandate as a regional organization continues.

“Our new name and colourful, modern logo come from a desire to better express the organization’s evolving services to provide care to as many people as possible across all of Southeastern New Brunswick where nearly one-third of the province’s population resides,” said Dennis Cochrane, Chair of the Hospice SENB.

BrainWorks Marketing, the marketing and design agency behind the evolved bilingual visual identity, worked closely with the Hospice SENB team to develop the contemporary visual around the ideas accessibility, inclusiveness, diversity and comfort.

This spring, Hospice SENB will start construction on the first 10-bed residential hospice for the region at 156 Pleasant Street in Moncton on land donated by the Hum-Lew-Sun Lions Club. Hospice SENB is also undertaking a multimillion-dollar capital campaign to fund the project’s capital costs, while the Province of New Brunswick will fund clinical care based on a memorandum of understanding signed in 2018, while also providing $1 million for construction. The Government of Canada will also provide $1 million for the project’s capital needs.

“Over the coming weeks and months, the public will notice our evolved branding more and more as we roll out announcements and materials related to our services and the new hospice,” Mr. Cochrane said. “It is a very exciting time to be part of this organization and we are very grateful to our staff, volunteers, government partners, other stakeholders and the general public for their outstanding support and goodwill. We must also recognize the generous donors and volunteers on our ongoing capital campaign who will be announced in due course.”

Hospice SENB is a registered charity, established in 2004, that seeks to promote awareness about life-limiting illnesses and end-of-life issues, provide grief and bereavement services and support for clients and their families, and raise funds to build a residential hospice. Its services are free, confidential and are available to those living in Albert, Kent and Westmorland counties.

For more information on donating to Hospice SENB or volunteering, please call 506-383-2404 or visit the Hospice SENB website at


Media contacts:

Dennis Cochrane
Hospice SENB

Tradina Meadows Forgeron
Executive Director
Hospice SENB

New Brunswick All-Terrain Vehicle Federation rolls out new logo and name: QuadNB

The New Brunswick All-Terrain Vehicle Federation (NBATVF) is rolling out a new logo and name which will better position the organization as a more inclusive and forward-looking for enthusiasts of the very popular recreational activity. Now called QuadNB, the new name and logo will facilitate the organization in promoting itself as a tourism product to attract more quad (ATV) riders from across the country and the world.

Quad culture has been completely transformed over the last five years with the arrival of side-by-side types of quad vehicles. New Brunswick is a unique place which has incredible locations from where quad enthusiasts can ride 10,000 kilometres of trails along the Atlantic coast to the Appalachians through scenic trails along valleys, plains, rivers, lakes and forests which all hold wonders to discover – and QuadNB will be taking steps to better promote these opportunities.

This new image will allow QuadNB to better define what has become an all-season sport, with the logo portraying prominent colours common throughout various times of the year. The new slogan – “A new experience in every outing” – encompasses what the sport seeks to be in today’s world. In order to implement the new image, QuadNB will increase its visibility in collaboration with consulting firm NuFocus which developed the new image and strategic marketing plan.

“We are very happy with this new image because it reflects the current and future state of our sport,” says Roger Daigle, President of QuadNB. “We have already received positive comments from stakeholders, a good sign as we ride into the future.”

The sport of ATVs has evolved greatly in recent years. Supported by its strategic marketing plan, QuadNB has identified the need to clear up popular myths and improve the sport, which is now more family and socially oriented. Enthusiasts can be found riding outdoor trails throughout the province at all times of the year.

Several steps have also been taken to attract more riders and to increase QuadNB’s membership. The association has partnered with several businesses across the province to offer member incentives. New themed trails aimed at tourists are under development with maps to be available in the near future. Members, tourists and others who are interested will soon have access to an interactive map which will better assist them in travelling QuadNB-managed trails. A website geared toward members, tourists and the general public will also be added as part of this modernization initiative.

“This is all being done in order to make the quad experience in New Brunswick more unique and accessible. We ride 12 months of the year, Spring, Summer, Fall and in Winter, we have our own quad groomed trails,” Mr. Daigle says.

“This new image is a complete transformation and will offer a better approach to attract tourists from both inside and outside the province,” says Jacques Poirier, Executive Director of QuadNB. “These new marketing initiatives will allow us to improve our products offerings to current and future members.”

QuadNB has nearly 24,000 members in 56 clubs. The economic impact of the sport in New Brunswick is estimated at $358 million annually. The clubs invest time and money into the development of their trails, not to mention undertaking millions of dollars worth of repairs annually for ongoing maintenance and repairs to trails – in itself a major contribution to New Brunswick’s tourism industry.

Click to view this short QuadNB promotional video:


Media contacts:

• Roger Daigle, President, QuadNB – 506.476.0641 or
• Jacques Poirier, Executive Director, QuadNB – 506.476.0739 or
• Marc Grandmaison, Consultant, NuFocus – 506.860.6010 or

Hospice Southeast New Brunswick (SENB) launches $5-million capital campaign to construct first residential hospice facility in region


June 17, 2019
For immediate release

Hospice Southeast New Brunswick (SENB) launches $5-million capital campaign to construct first residential hospice facility in region

MONCTON, N.B. – Hospice Southeast New Brunswick (SENB) is embarking on an ambitious $5-million capital campaign entitled Celebration to construct the first residential hospice complex in this part of the province. The bilingual 10-bed hospice is scheduled to open in late 2020 and will include a pediatric palliative care bed.

The announcement was made by Dennis Cochrane, chair of the board of directors of Hospice SENB, who is also co-chair of the capital campaign cabinet along with Dr. Janice Cormier, a family physician who works in oncology at the Dr. Georges-L. Dumont University Hospital Centre.

The campaign’s honorary chair is Julie McKenna She is well-known for her philanthropic work in New Brunswick since the early 1980s.

“I’m looking forward to working with Hospice SENB and its campaign cabinet to bring Celebration to a successful conclusion with the opening of first residential hospice complex in Southeast New Brunswick,” Mrs. McKenna said. “It’s an honour to be able to help make a difference in our communities. We all know that the end of a life is a very stressful time for patients and their loved ones. The goal of this new facility is to make this time a little bit easier on everyone involved in a beautiful, welcoming, serene atmosphere where we can truly celebrate life. This is why we chose the name Celebration for this campaign.”

In addition to Mrs. McKenna, Dr. Cormier and Mr. Cochrane, the campaign cabinet includes Irénée (René) Bourque, Brian Cormier, David Hawkins, Martin Haynes, Mike Jenkins, Luann Jones-Foster, William (Bill) Lane, Valerie Roy, Elisabeth Rybak and Chuck Steeves.

Members of the honorary committee are Claudette Bradshaw, Bob Cameron, Jack Cameron, Doris Alfonso Desjardins, Dr. Nicole LeBlanc, Madeleine Delaney LeBlanc, Len Lockhart, Dr. Pamela Mansfield, Dr. Jamie Penfold and Sharon Thivierge.

The 11,700-sq.-ft. hospice will be constructed on 2.2 hectares of land generously donated by the Hum-Lew-Sun Lions Club at 156 Pleasant Street in Moncton’s Lewisville area. “The land has a long history of service to the community,” Mr. Cochrane said. “Years ago, it served as the ballfield for the former Sunnyside School, while more recently it served as the home of the Hum-Lew-Sun Lions Club building. We’re very grateful for the Lions’ kind donation and will work very hard to ensure that they’re proud of what goes there. These selfless community leaders are to be commended for the legacy they are leaving. This new facility will help a lot of people.”

The hospice will include 10 private patient rooms, four family rooms, a garden and covered decks, meditation room, commercial kitchen, dining room, large sunroom, children’s play area, offices for medical and Hospice SENB staff and volunteers, on-site laundry facilities as well as a boardroom. Medical and support staff will be funded through the provincial government, while Hospice SENB will be responsible for operations, including the building, furnishings, appliances, special equipment, landscaping and maintenance.

Patients will be referred to the residential hospice from home via New Brunswick’s Extra-Mural program, which will continue to provide medical care for at-home palliative patients, as well as from both local hospitals via the inpatient palliative care teams. “Sometimes, patients would rather not die at home but neither do they want to die in a hospital,” Dr. Cormier said. “Hospitals do their best to care for palliative patients, but not all patients need to be in a hospital. Depending on the circumstances and the level of care needed, a hospice may be the preferred option for them. A hospice for this area has been a dream of mine since I began my medical practice. I’m so happy to see this become a reality. The medical community will welcome this.”

The bilingual new hospice will accept patients of all ages, from children to seniors from Albert, Kent and Westmorland counties. “We all hope to die only when we are elderly,” said honorary committee member Dr. Pamela Mansfield, a palliative care physician at The Moncton Hospital. “But, as we all know, we can die at any age. The hospice will be working with people of all ages – and services will be provided at no cost to patients and their families. This is an excellent addition to the community and I truly believe it will serve patients and family very well as a much-needed option.”

The campaign’s fundraising progress and the hospice’s name will be released at a future date. Members of the Celebration campaign cabinet will seek funding from all three levels of government, corporations, foundations, individuals, charities, estates and other organizations.

About Hospice SENB

Formerly Hospice Greater Moncton, Hospice SENB ( was founded in 2004 to promote awareness about life-limiting illnesses and end-of-life issues, to provide grief and bereavement services and support for clients and families, and to raise financial support to build a hospice residence.

The organization provides community palliative care through in-home palliative support services, as well as bereavement care through grief support.

In 2010, Hospice SENB launched The Hospice Shoppe, now located at 164 Collishaw Street in Moncton, where members of the public may donate gently used goods. Sales of these goods go back to fund Hospice Southeast New Brunswick’s operations and projects. Hospice SENB’s services are provided free of charge to patients and families.

Hospice SENB is governed by a volunteer board of directors with the support of a small staff. The organization’s programming and services are provided largely by a group of dedicated trained volunteers.

In the photo:
• Back row: Dr. Janice Cormier, Dr. Pamela Mansfield.
• Front row: Tradina Meadows Forgeron, Executive Director, Hospice SENB; Hon. Sherry Wilson, Minister of Service New Brunswick; Julie McKenna, Dennis Cochrane.

Related: Provincial commitment of $1 million for a residential hospice facility in Moncton (June 17, 2019)

The June 3-9, 2019, edition of Brian Cormier’s Weekly Update is out!

Click here for this week’s newsletter. To subscribe, please fill out the form in the upper right-hand corner of my website. In this week’s edition:
– Facebook axes easy tool for discovering live videos
– CBC Radio’s Under the Influence: Bookmarks 2019
– Another reason to love Lego: Braille bricks to help visually impaired kids
– OMG! WTF does BRB mean? Time to find out!
– Season 2 of Corner Gas Animated starts July 1
– The Duchess of Cambridge is bringing back brooches
– The security on generic panic buttons is not great, so be careful
– Consumer version of BlackBerry Messenger being discontinued
– Ranked and compared: Best true wireless earbuds
– Canada’s wild pig population is growing – and people are worried
– Amigurumi craze keeping knitting and crochet enthusiasts busy
– Summer newsletter schedule
– Next Rotary Trivia Night: Monday, June 10
– Dieppe condo for sale
– Book giveaway: Take off to Tantramar (English and French versions)
… and quotes of the week, photo of the week, trivia, links to interesting articles and more!