Monthly Archives: December 2011

Social Media Matters: Social media dos and don’ts for 2012

Social Media MattersSocial Media Matters
By Brian Cormier
Moncton Times & Transcript
Friday, Dec. 30, 2011
Metro section

Social media dos and don’ts for 2012

As 2011 draws to a close and 2012 dawns, here are two suggestions for how to better use social media in the coming year.

My number one suggestion is to stop commenting anonymously on blogs, media-related websites, etc. While it may be tempting to blast someone behind an apparent (and very false) veil of anonymity, that veil is becoming thinner and thinner as the days pass. No one is anonymous online. Let me repeat: No one is anonymous online.

If you’re posting anonymous negative comments about someone, you can be sure that as you gain confidence, your comments will get nastier and nastier. Eventually, your career as an anonymous online troll/hater/stalker will go too far and someone will hunt you down for payback. It isn’t a matter of “if”; it’s a matter of “when.” Just stop.

Secondly, stop linking your Facebook and Twitter accounts. Yup, I know it’s “easier” and “faster,” but both services use different lingo and tagging protocols. Hashtags mean nothing on Facebook and shortened links never preview correctly there, either. My advice: Unless it’s for a straight text-only update, use Twitter as Twitter and Facebook as Facebook. Take the time to do it right!

Year-end social media popularity statistics

As 2011 ends, it appears that – pending a last-minute surge – Facebook’s own Facebook page will retain its top ranking as the most popular page on the website.

While it may seem strange to some that Facebook’s own page wouldn’t be the natural top choice of most of the website’s users, it wasn’t always that way, with Texas Hold’em Poker having held the title for some time previous to Facebook taking the lead. As of Dec. 18, the Top 10 rankings according to were:

1. Facebook (56,614,845 fans); 2. Texas Hold’em Poker (54,142,526); 3. Eminem (49,799,863); 4. YouTube (48,224,982); 5. Rihanna (47,906,169); 6. Lady Gaga (45,745,250); 7. Michael Jackson (42,946,689); 8. Shakira (42,920,714); 9. Family Guy (40,094,000); and 10. Justin Bieber (38,299,897).

As of Dec. 18 on Twitter, the 10 most popular accounts according to were: 1. Lady Gaga (@ladygaga – 17,083,572 followers); 2. Justin Bieber (@justinbieber – 15,533,859); 3. Katy Perry (@katyperry – 12,960,475); 4. Kim Kardashian (@KimKardashian – 11,954,386); 5. Britney Spears (@britneyspears – 11,844,535); 6. Barack Obama (@BarackObama – 11,577,431); 7. Shakira (@shakira – 11,550,036); 8. Rihanna (@rihanna – 10,716,183); 9. Taylor Swift (@taylorswift13 – 9,850,594); 10. Selena Gomez (@selenagomez – 9,022,001).

The former most-subscribed-to Twitter account belonging to Ashton Kutcher (@aplusk) has fallen out of the Top 10 and is now in 11th place with a “mere” 8,805,050 followers, with Ellen DeGeneres, Oprah Winfrey, YouTube and Eminem rounding out the Top 15. The top news-related Twitter feed is CNN Breaking News (@cnnbrk – 5,951,636 followers).

This week’s featured YouTube channels

Each week, I offer three suggested YouTube channels for you to check out. Statistics are current as of Dec. 18. If you’re looking to make some big changes in 2012, here are some personal development channels that you may want to check out!

1) Personal Development Audio & Video (2,345 subscribers): This channel features a collection of 30 videos that feature interviews and presentations by some of the most powerful motivational speakers of our time, including Jack Canfield, Joe Vitale and Zig Ziglar. (Most popular video: Zig Ziglar – Attitude Makes All The Difference – 995,691 views.)

2) NightingaleConant1 (5,016 subscribers): This is the official (and vastly underused) YouTube channel for Nightingale-Conant. According to the channel description, the company is “the World Leader in Success, Personal Development and Motivation since 1960, with over 2 million loyal customers. Our goal is to help you reach your highest and most desired destinations.” Considering its vast repertoire of content, it only archives 45 videos on the channel, but what’s here is still powerful stuff. (Most popular video: Zig Ziglar Setting Goals 1 of 3 – 493,727 views.)

3) Les Brown: Motivational Speaker and Speech Coach ( – 1,268 subscribers) – If you don’t know Les Brown, do yourself a favour and look through this channel and other YouTube channels for clips of his talks. This man is one of the most motivational and inspirational speakers in the world. After listening to him speak, a person feels like they can move mountains!

I’m not sure his own YouTube channel does him justice, so be sure to seek out some of his other videos archived on other channels, too. (Most popular video: Live Full Die Empty – Les Brown – 29,855.)

Happy New Year!

Here’s wishing all Social Media Matters readers a very Happy New Year in 2012! In the year to come, leverage social media to your business and personal advantage. Use it wisely. And remember – the most important part of social media is “social”! Be genuine. Be helpful. Be thankful. Be generous. And… be careful! Social media can enhance your life and business immensely if used properly and wisely.

Hump Day: Set your sights on hopes and dreams for 2012

Hump DayHump Day
By Brian Cormier
Wednesday, Dec. 28, 2011
Moncton Times & Transcript
Editorial section

I hope everyone had a good Christmas and that not too many of you were found on Boxing Day naked in a ditch covered in icing sugar and tinsel. The holidays are often a time of overindulgence. As 2012 approaches, it’s time to set our sights on our hopes and dreams for the new year. Here are some of mine.

To all anonymous online haters/trolls/stalkers: Please stop kidding yourselves that no one knows who you are. The more often you leave nasty comments, the braver you get. The braver you get, the stupider you get. The stupider you get, the more you say. And the more you say, I can guarantee you that someone is bound to get angry enough to track you down using legal means. It’s not a matter of “if”; it’s a matter of “when”.

If you’re constantly leaving horrible comments on websites such as YouTube, Twitter, Facebook, blogs and media websites, it is my hope for you in 2012 that you decide to stop this soul-killing viciousness. The practice of spreading hate and nastiness eats a person from the inside out. It adds nothing but more bad karma to the world. And trust me, karma will come back to haunt you in a way you may not have foreseen.

To my clients: Thank you for your support in the past year. I’m grateful to you, especially, since you have provided me with compensation that allows me to own my house, drive my car and support my household. It’s been a pleasure working with each and every one of you. My hope for you in 2012 is that you achieve and surpass every goal you’ve set and that you end next year with a smile on your face, happy employees, happy clients and a bank account that would make Ebenezer Scrooge green with envy.

To community volunteers: I’ve been a committed community volunteer for most of my adult life. It doesn’t matter how old you are, volunteering can be an amazing experience that brightens the lives of others. It is my hope for all my fellow volunteers – no matter where you dedicate your time – that you continue to love what you do, that you absolutely know that you make a real difference in the world and that you’re shown appreciation for the time you so generously provide.

To non-profit organizations: You do vitally important work in the community. Whether you feed the hungry, help abandoned animals, help those with terrible illnesses, or help people in the their time of need after they’ve lost everything, it is my hope for you this year that your donors are generous to you so that you can continue for work. Just as importantly, I hope you’re blessed with volunteer and paid leadership with vision and commitment to seeing you grow and prosper.

To those struggling with health issues: It doesn’t matter how much money you have in the bank. Without your health, it isn’t worth much. In 2012, I hope your health issues are resolved or treated in order to make you more comfortable. Being sick is a struggle. It is my hope in 2012 that your health is as good as it can be.

To those who have lost loved ones in 2011: This holiday season was the first for many out there who lost someone close to them in 2011 through death or a relationship breakdown. Trust me, this Christmas was the worst it will be. You probably didn’t feel like celebrating in the least. You probably wished it would all just go away. You probably found the holidays really rough. Let’s be honest, they probably sucked. It is my hope for you in 2012 that your pain eases and that the holidays return to a time that you look forward to and not dread.

To those of you needing someone: Whether you’re a person who’s lonely and looking for a friend or companionship, an animal biding its time in an animal shelter waiting for a new family, a child in a foster home waiting for new mommy and daddy, or whether you’re just in need of a bit of boost to your social life, it is my hope for you in 2012 that you are able to connect with people who take you into their lives as one of their own. We all need friends. We all need family – either by choice or by blood.

To all the unhappy negative thinkers and cynics out there: It is my hope for you in 2012 that you find something good to believe in. I hope you open your mind to the possibility that the world can be a wonderful place. I hope that your self-imposed misery is overcome with a better mindset and a newfound openness to happiness.

To all first responders: It is my hope for you in 2012 that you remain safe and that you continue to do your work with honour, pride and ability. May the terrible things you see in your profession not taint your ability to pursue your honourable calling of helping others in need. May you be appreciated by those you work with, those you work for, and those you help.

To all elected representatives: It is my hope for you in 2012 that you not take getting re-elected for granted, that you help everyone you represent regardless of their political stripe, and that you govern wisely and with due care.

And, finally, to you, my dear readers: May you sit down on your favourite chair at 11:59 p.m. on December 31, 2012, hold a mirror up to your face and see someone who’s happier than they ever imagined, wealthier than they ever dreamed of being, healthier than they ever expected to be – and pretty darn good looking, too! And if that person you’re seeing isn’t you, then there’s someone standing behind you who broke into your house and you’d better call the police.

Happy New Year!

Happy Boxing Day!

Good King WenceslasIn some countries, it’s simply called “the day after Christmas.” Here in Canada, however, it’s called Boxing Day — in other countries, the Feast of Stephen. In honour of the Feast of Stephen, here’s the only Boxing Day-related carol I know of — Good King Wenceslas. While today is a day off for most people, in many part of Canada it’s time to hit the stores for the post-Christmas sales. Here in New Brunswick, however, we have to wait until December 27.  Enjoy this version by The Irish Rovers.