Social Media Matters: Facebook unfriending can have consequences

Social Media MattersSocial Media Matters
By Brian Cormier
Moncton Times & Transcript
Friday, Feb. 22, 2013
Metro section

Facebook unfriending can have consequences

A new study from the University of Colorado Denver suggests that unfriending someone on Facebook can have far-reaching social consequences.

According to an article published on on Feb. 4 entitled “Facebook Unfriending Has Real Life Consequences: Many Avoid ‘Unfrienders’ in Real Life,” study author Christopher Sibona, a doctoral student in the Computer Science and Information Systems program at the University of Colorado Denver Business School, warned that, “People think social networks are just for fun. But in fact what you do on those sites can have real world consequences.”

Sibona went on to explain that he found that 40 per cent of Facebook users surveyed said that — in real life — they would avoid anyone who unfriended them on Facebook. About 50 per cent said they would not avoid the unfriender, while the remainder were unsure. Gender seemed to play a role in who would do more avoiding, as women said they would avoid contact with an unfriender more than men would.

Sibona also wrote a study in 2010 on why Facebook users unfriend others. According to the article, the top four reasons were: 1) Frequent, unimportant posts; 2) Polarizing posts usually about politics or religion; 3) Inappropriate posts involving sexist, racist remarks; 4) Boring everyday life posts about children, food, spouses etc.

Have you ever unfriended someone? If so, was there any negative fallout?

Burger King’s Twitter account hacked

Burger King-Twitter HackedIt’s not very often that you see a large corporate Twitter account hacked, but it happened on Monday when Burger King’s account (@BurgerKing) was taken over by unknown hackers who changed the logo to McDonald’s, announced a takeover by McDonald’s, and then started tweeting obscenities before the account was taken down by Twitter.

The account was back to normal by Tuesday and is now functional again, likely after getting a new password that not even Jesus and the Amazing Kreskin could figure out. Burger King has more than 110,000 followers on Twitter.

Top brand name recipes websites

KraftEvery week, I take a look at the top 10 sites in categories among’s website rankings. It’s winter! Time for comfort food to get you through these cold days! Here are recipe sites that use some of the best-known food brands out there ­— and even a few copycats! Statistics are current to Feb. 19.

  • 1) Kraft Food Recipes (recipes and other cooking information from Kraft)
  • 2) Betty Crocker Recipes (recipes for all types of occasions and tastes, including a recipe finder for specific ingredients)
  • 3) Pillsbury (a wide variety of recipes and tips)
  • 4) Campbell’s Kitchen (meal ideas and recipes using Campbell’s brands, including Campbell’s, Swanson, Pace and Prego)
  • 5) Hershey’s (recipes for everything chocolate)
  • 6) Kraft Canada (recipes using Kraft products available in Canada)
  • 7) Nestle’s Very Best Baking (lots of recipes featuring brands such as Nestlé Toll House chocolate chips, Carnation evaporated milk and Libby’s pumpkin purée)
  • 8) Top Secret Recipes on the Web (make your own similar-tasting copycat brand-name foods at home)
  • 9) CopyKat Creations (more popular food brand and restaurant meals broken down into recipes that you can make at home)
  • 10) Hidden Valley Ranch (recipes from Hidden Valley Ranch products including bottled dressings, dressing mixes, dips mixes and condiments.)

This week’s featured YouTube channels

Every week, I feature YouTube channels for you to check out. Statistics are current to Feb. 19. Have a favourite YouTube channel? Let me know and I may feature it here.

Michel Goguen Music1) Michel Goguen (6 subscribers): Michel Goguen lives in Dieppe and is well-known area acoustic guitarist and singer. He’ll be releasing a new CD called The Painter’s Drum in the coming weeks and has also started a new Facebook page at The tracks will also be available through and iTunes in June. There are some really beautiful tunes uploaded to this YouTube channel. Do yourself a favour and subscribe! Take a listen to “River Ride” and tell me that doesn’t remind you of Bruce Cockburn! (Most popular video: Ocean Wave – 253 views.)

Leigh Alderson2) electricleo5 (16 subscribers): Last week, I mentioned Atlantic Ballet Theatre of Canada dancer Leigh Alderson’s disco music talents. I forgot to mention that he also has his own YouTube channel featuring a variety of artistic videos and personal vlogs (video + blog = vlog), many of them made here in Moncton. (Most popular video: Jerry Burns ‘ANGEL’ (trailer) – 4,783 views.)

Commotion Engine3) Commotion Engine (153 subscribers): Commotion Engine is a California-based video marketing firm that creates animated ads and videos for clients. I love these types of videos since they’re usually fast-paced, creative and fun to watch! As ads, they’re very powerful! Check out their website, their Facebook page  and their Twitter account. (Most popular video: Commotion in 90sec – 13,237 views.)

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