Monthly Archives: March 2013

Happy Easter!

Kelley Mooney and Brian Cormier
Kelley Mooney and Brian Cormier

It’s Easter… a perfect opportunity to repost my cousin Kelley Mooney’s wonderful performance of her spiritual lyrical adaptation of Leonard Cohen’s Hallelujah. I recorded the video on June 1, 2010, at the Monument Lefebvre in Memramcook, N.B. Kelley was accompanied by Monette Gould’s Chorale Voce dell’ Anima. The soundtrack is from the professional recording done that evening. Leonard Cohen has given “thumbs up” to this version of his iconic song. We’re closing in on 500,000 views on YouTube!

Happy Easter!

Social Media Matters: Facebook posts viral within three hours

Social Media MattersSocial Media Matters
By Brian Cormier
Moncton Times & Transcript
Friday, March 29, 2013
Metro section

Facebook posts viral within three hours

A recent study by Optimal claims that if Facebook content hasn’t gone viral within three hours, the chances of it doing so are quite slim. Optimal is a Facebook analytics and advertising company.

According to an article written by David Cohen and published on on March 21, a Facebook page administrator shouldn’t expect much activity after three hours. “According to proprietary analysis by Optimal, 75 per cent of post-level engagement for Facebook pages occurs within the first three hours after the content is posted, with 50 per cent occurring during the first hour.”

“That being said, after three hours, marketers will probably have a good idea of whether or not they’ve created a winner,” Optimal is quoted as saying in the article.

Facebook best practices

Facebook recently released a document updated for 2013 entitled Building your presence with Facebook pages — A guide for causes and non-profits.

Latest social media statistics

If you’re looking for a good site that provides some valuable insight into Facebook statistics, including country-specific, look no further than All statistics are current to March 26.

Overall top 10 Facebook pages: 1) Facebook for Every Phone (218,704,953 likes); 2) Facebook (89,687,170); 3) YouTube (72,321,054); 4) Texas HoldEm Poker (69,846,105); 5) Rihanna (68,172,098); 6) Eminem (67,809,090); 7) The Simpsons (62,540,775; 8) Shakira (62,111,614); 9) Coca-Cola (62,078,873); 10) Harry Potter (60,426,972).

Top 10 brands on Facebook: 1) Coca-Cola (62,078,873 likes); 2) Disney (43,157,540); 3) Red Bull (37,048,346); 4) Converse (35,832,554); 5) Starbucks (34,104,014); 6) Oreo (32,586,853); 7) PlayStation (31,432,239); 8) Walmart (27,836,936); 9) McDonald’s (27,756,922); 10) iTunes (25,695,462).

Top kite-related websites

Kite flyingEvery week, I take a look at the top 10 websites in a category among’s website rankings. This week’s rankings are for all the kite lovers out there. Every year, the City of Dieppe hosts Dieppe Kite International, a very popular kite festival. Here are some cool sites for local fans to check out! Statistics are current to March 25.

1) Power Kite Forum (join discussions about kite surfing, kite buggying, kite skiing and kite skating); 2) Charles Benton Kite Aerial Photography (guide to kite aerial photography including background, equipment, discussion section and large gallery of aerial photographs); 3) (kite aerial photography services in Scotland); 4) Kite History Organization (kite history website); 5) KiteLife Magazine (leading source of kiting information since 1998); 6) American Kitefliers Association (AKA) (largest association of kiters in the world with 4,000 members in 35 countries); 7) Kite Aerial Photography on (kite aerial photography ideas and images); 8) British Kite Surfing Association (BKSA) (U.K.-based association with news, instruction resources, etc.); 9) National Kite Month (non-profit organization dedicated to promoting and supporting kiting); 10) Washington State International Kite Festival (Long Beach, Wash., festival held every August).

This week’s featured YouTube channels

Every week, I feature YouTube channels for you to check out. Statistics are current to March 26. Have a favourite channel? Let me know and I may feature it here.

1) The You Generation (179,812 subscribers): Simon Cowell and YouTube have partnered to create this new channel focused on running a variety of competitions aimed at finding new talent. Launched on March 20 in 26 countries, The You Generation will be seeking audition videos on a variety of subjects. The current competition is for a host (or “presenter” as they call them in the U.K.). (Most popular video: One Direction on #1DYouGeneration LIVE LAUNCH / The You Generation / OPEN NOW! – 633,795 views.)

2) JASH (31,248 subscribers): This new channel is a collaboration of comedic talents Sarah Silverman, Michael Cera, Tim Heidecker, Eric Wareheim and Reggie Watts. The group will be creating comedy videos for the new channel. So far, it look like it’s going to be quite entertaining after watching their first (and so far only) video. (Most popular video: What is JASH? – 410,973 views.)

3) (1,112 subscribers): This is yet another new channel and is dedicated to carmaker Nissan’s racing division. According to an article written by Claudio Rebuzzi and published on on March 25, the channel “will be a behind-the-scenes view of everything from its top racing programs to its training program in yet another step forward for original content on YouTube. Nismo is Nissan’s racing and performance division, responsible for all its race cars and fast road cars, like the manic GT-R and its GT3 brother.” (Most popular video: Welcome to – 3,341 views.)

Hump Day: The perils — and perks — of sleeping with the boss

Hump DayHump Day
By Brian Cormier
Wednesday, March 27, 2013
Moncton Times & Transcript
Editorial section

Last week, I wrote about the challenges of being an entrepreneur and the fact that I would be sharing my experiences with some new business owners at a seminar they were attending in order to learn the tricks of the trade.

The entrepreneur gods shone down on me this week as new clients came on board, a few more are standing in the wings, and current clients are going full throttle as their successes continue. As happy and grateful as I am, I have to admit, I’m terrible at finding a balance in all of this.

And I told that to the class I met. On the balance part, my talk to them was definitely a “do as I say and not as I do” cautionary tale. Take vacation. Sleep. Don’t take on more than you can handle. Ask for help if you need it. Manage expectations.

This week, for the first time, I needed to ask for help. I actually needed to farm out some work to trusted colleagues so that I could meet deadlines. “Great!” Right? Well, of course, right! But, it’s an adjustment. When you’re a control freak in your business (and many entrepreneurs are), it’s sometimes a stretch to start asking for help.

But it has to be done. It’s the only way to increase your income, first of all. There are only so many hours in the day for me to work. And to be quite honest, it’s about time that I learned to share. Of course, I still control quality and deal with clients, but I just need some help on a few things and am happy to spread some work around to others.

You can only make money if you have others making money for you, too. And although I have to share that income by paying them, I still earn some. And let’s be honest, 25 per cent of something is more than 100 per cent of nothing. And if I’m ever going to take a vacation other than being forced to due to deaths in the family, I’m going to have to learn to share and have some resources out there who can take over when I’m not available.

Ah, the life of a control-freak entrepreneur. It’s like being three years old in the sandbox at the playground all over again and having to share my bucket and pail with the other kids. It’s one of those things that has to be done.

It’s also a bit unbelievable. I’ve found myself thinking, “Hey, this thing is actually working. Cool!” It’s a good problem to have. Now, I just have to learn to put trust in others as my clients and colleagues have put their trust in me. What is good for the goose is good for the gander. A person needs to sleep. A person needs down time. A person needs to take time off. Working 12 to 16-hour days with no vacation is not sustainable.

I have friends who are younger than I am dealing with health issues that need to be closely watched. I have another friend who lost a husband who was only in his early 50s due to lung cancer only five months after diagnosis. We just don’t know what’s coming our way, and a person has to take time to stop and smell the roses.

Speaking of roses, I saw some on sale for half-price the other day. I bought a dozen red roses for the crazy low price of only $7.50. The lady in back of me at the cash even said, “Someone’s going to be happy when you get home!” When I brought them home, my son asked, “Who gave you those?”

In reality, they were a gift from my boss for working like a dog over the past couple of weeks. Yeah, I bought them for myself. I didn’t care if it looked weird to do so. I needed to give myself something a little frivolous. Besides, they were only $7.50! I’m cheap — even when it’s for myself.

Whether it’s a day at the spa, fresh flowers, a night out at the movies or some other nicety, it’s important for entrepreneurs to treat themselves from time to time. No one else is going to do it. You don’t have a boss to give you a bonus. If you’re going through a particularly busy time, remember to pamper yourself a bit. When you turn off the computer at midnight, let the dog out to do her business and then crawl into bed wiped from a busy day, it’s just good for the mental health to spoil yourself a bit.

Now, I can tell people that my “boss” bought me roses and they share my bed at night, too. Oooh! A big scandal! They also shower with me… and I’m on the verge of suing them for sexual harassment. The pervert also insists on being there when I use the bathroom. Sicko! When you’re your own boss, it comes with the territory, eh?

But, you know, I wouldn’t have it any other way. It’s a great learning experience. Entrepreneurship has its highs and lows. The good and the bad. When I owned my first business more than 20 years ago, only to see it go down up in flames in spectacular fashion, I never thought I’d be an entrepreneur again.

In fact, I have to admit that it held me back for a long time because the thought of owning my own business again was absolutely petrifying. I’ve had to work like a dog. I’ve networked like crazy. I’ve shown gratitude and thanked people profusely. I’ve tried to be generous and refer business to others. I’ve really tried to do all the right things.

My initial terror at starting my own business faded a long time ago. Now, I’m becoming more confident as the weeks, months and years pass. At some point, and at a certain age, you just have to come to the conclusion that you have something to offer, but don’t expect any favours. Entrepreneurs work hard for their “luck.” I know I have.

Viral Video Alert: Dancing Nana’s moves make her famous

Dancing NanaThis three-week-old video went viral shortly after being uploaded and now has more than 2.6 million views. A granddaughter recorded her spry 88-year-old grandmother as she danced down the front steps of her New Hampshire home to get into the car… and the rest is history. Now, Nana Feole has her own Facebook page and YouTube channel! She even has a mailing address for fan mail:

Nana Feole
PO Box 4525
Windham NH 03087-4525

Check out Nana’s fancy footwork. Wait until the end to find out just how much she loves to dance. Apparently, it’s a lot. And she doesn’t mince words.

Food Depot Alimentaire, Moncton Wildcats and Needs convenience stores working together to fight hunger through new fundraising initiative


Food Depot Alimentaire (FDA), the Moncton Wildcats and local Needs convenience stores are teaming up to help fight the issue of hunger in the Greater Moncton area.

Effective Monday, March 25, all 10 Needs store locations in Greater Moncton will be accepting customer $2 donations toward a weekly 50/50 draw in support of FDA and area food banks. The public will be able to register at any location and then play for a chance to win the weekly pot plus a second prize of a 10-game flex pass for the Moncton Wildcats.

All registered participants will be entered into the draw each week regardless of whether or not they have paid their $2 that particular week. Then, every Monday at 10 a.m., a number will be drawn from all registered players to determine a winner. Should that person not have played their number that week, then it would be declared a non-winner and that money would be rolled over to the draw the following week.

This community 50/50 draw is something FDA president Dale Hicks feels has the potential to impact the food bank system in Greater Moncton in a huge way. “Funding is always the other aspect of this issue,” he says. “We have a variety of events during the year that focus on food donations, but the system also requires financial assistance to address operational needs and to allow us to purchase certain food products in bulk that we may not normally receive. As well, it will help us keep the shelves stocked between food drives.”

The 50/50 draw will be automated and is, in fact, the same system employed by the Moncton Wildcats at their home games. Both the Moncton Wildcats and Needs have been long-standing supporters of FDA, and Hicks says this project would not have gotten off the ground without their support.

“The Moncton Wildcats will be marketing this draw to their fan base and in-house during home games,” Mr. Hicks says. “That alone will reach a large segment of the community. As well, Needs has stepped forward to provide the locations and resources to collect the weekly donations at no cost. So, both organizations are contributing their expertise, time and resources to make this work for the less fortunate in the community.”

“Our Needs locations in Moncton are looking forward to this partnership with Food Depot Alimentaire and the Moncton Wildcats,” says Craig Pardy, director of operations for Needs. “FDA serves an important need and this new fundraising initiative should give them a real financial boost to help them through tougher times. We are certainly happy to help out.”

The public will be able to register for the draw at any of the 10 participating Needs convenience stores in Greater Moncton beginning at 10 a.m. on Monday, March 25, with the first draw set for the following Monday, April 1.

For more information on the draw please visit