Monthly Archives: April 2014

This week’s giveaway: Passion to Paper by Sherree A. Felstead

Passion to Paper

This week’s newsletter giveaway is copy of Passion to Paper by Sherree A. Felstead.

Description: “Sherree A. Felstead started writing when she was a child growing up in Jamaica in the 1960s. After 20 years of corporate and government communications in Toronto, she decided to go back to her passion. Do you have a story to tell but don’t know how or where to start? Sherree’s Passion to Paper is a practical and intuitive guide for any aspiring writer (or ordinary person) who wants to put their story onto paper. Follow this recipe, and you can have a winning story.”

To enter your name in the contest, follow the instructions in this week’s newsletter. To subscribe, please fill out the form in the right-hand column of my website. The deadline for entries is Sunday, May 4, at noon. The winner will be chosen by random draw.

Congratulations to last week’s winner, Sarah Murphy, who won a signed copy of The Thank You Economy by Gary Vaynerchuk.

UPDATE: The winner of Passion to Paper is Ana Watts. Congratulations!

Greater Moncton Sewerage Commission kicks off its 2014 composting season

The Greater Moncton Sewerage Commission (GMSC) is opening its composting facility at 399 Delong Drive in Moncton to the public for the 2014 gardening season beginning on Monday, April 28.

Extended spring hours – April 28 to June 27, 2014:

Monday to Friday: 8 a.m. to 5 p.m.
Saturday: 7 a.m. to 1 p.m.
Sunday: Closed

Regular summer and fall hours – June 28 to October 31, 2014:

Monday to Friday: 8 a.m. to 4 p.m.
Saturday and Sunday: Closed

Please note that the site will be closed on statutory holidays: May 19, July 1, August 4, September 1 and October 13, 2014.

“The GMSC looks forward to another busy season providing free compost to the general public from its Moncton composting facility on Delong Drive,” said Commission General Manager Bernard LeBlanc. “We also look forward to meeting all commercial landscaper and municipal user needs with our top-quality ‘AA’ certified compost.”

Information on the GMSC’s compost product and site hours of operation can be obtained directly from its website or by contacting the compost facility directly at 875-7307 or 387-6884.

Hump Day: Sometimes it really pays off to just go with your instincts

Hump DayHump Day
By Brian Cormier
Wednesday, April 23, 2014
Moncton Times & Transcript
Editorial section

I have a YouTube channel and have uploaded a number of videos. Some are weather related. Some are pet related. I even posted a recipe. There are also uploads of old family movies that I had converted digitally from 8mm film.

The recipe video has done quite well, as have a few others, but one in particular went viral as soon as I uploaded it on June 15, 2010, and in the past week has gained nearly one million views thanks to some good luck not of my own doing! Yes, one million! By the time you read this, it will likely have surpassed the 1.5 million mark.

My cousin Kelley Mooney is a talented singer who fronts a couple of bands on P.E.I. where she lives in Charlottetown with her husband. She had come out with a cassette (yes, a cassette) years ago, but decided to release a CD in 2011. Over the years, she’s played a few times in Moncton, once at the old church in Beaumont during a summer concert series, once at the Moncton Press Club opening for Catherine MacLellan, and, of course, there was her incredible performance of her spiritual lyrical adaptation of Leonard Cohen’s Hallelujah which she performed with Monette Gould’s Chorale Voce dell’Anima choir on June 1, 2010, at the Monument Lefebvre in Memramcook.

Kelley Mooney and Brian Cormier
Kelley Mooney and Brian Cormier

How Kelley’s version came about is that she was asked by her parish priest in Iona, P.E.I., to sing Hallelujah one year during Easter mass. Now, it should be said that just because a song has the word ‘hallelujah’ in it doesn’t mean it’s suitable for church. This was the case this time, because when Kelley read the lyrics more closely, she was quite certain that the modern song didn’t belong in Easter Sunday mass.

With that said, wanting to please the priest, she got to work adapting the song to the Easter message, keeping the tune but changing the words to a much more religious meaning that was directly related to Easter.

The results spoke for themselves. The song was a big hit and it became a regular part of her repertoire. She eventually got the official rights to perform the lyrical adaptation and the legend goes that Leonard Cohen himself gave the thumbs up to her version when he heard it. (At least that’s what she was told by ‘someone in the know.’)

I decided on the day of her Memramcook performance that I’d record it for posterity. In the back of my mind, I thought maybe it would go viral. Mind you, I had no idea if it really would, but I thought I’d try, at least. After looking around town for a new high-definition video camera, I decided that my ‘terrible little digital camera’ (as it is now known) would have to do. Even in 2010, technology was very expensive. Since then, prices have come down, but I nearly spent $1,000 just to properly record the performance, hence the decision to go with what I already owned.

I came to my senses, though, and proceeded to record the performance by simply holding my ‘terrible little digital camera’and pointing at the stage in the darkened room. My hands were shaking a bit because of the angle at which I had to hold the camera. If you’ve seen the video, that’s why the video quality is not great.

To say the least, the performance went well. Kelley got an immediate standing ovation and the crowd went wild with applause and cheering. It was one of those magical musical moments. You just had to be there. I decided then and there after seeing the crowd’s reaction that I’d be uploading the performance to YouTube. Let’s try this out! But first, I had to get permission from Kelley and Monette.

Both agreed immediately, but Monette insisted on having the professionally recorded soundtrack replace the soundtrack that would have been recorded on my ‘terrible little digital camera.’ I shake my head, because at the time I thought she was being a bit silly. But I listened to her and took her advice. I should have never questioned her wisdom. Monette knew what she was doing. Never doubt a pro!

The sound technician working at the concert that evening was kind enough to replace my recording’s low-quality mono soundtrack with the professionally recorded version – the one you hear on the video if you watch it. Needless to say, it sounded amazing. Without that soundtrack, the video would have certainly been relegated to the trash heap of banal YouTube videos that are a dime a dozen. The star of the video is the soundtrack. It certainly wasn’t the grainy video footage itself.

When it hit YouTube, it started to gain in popularity as people watched and shared. Over the years, it would climb in views thanks to people sharing it on social media, such as Facebook and Twitter, or simply emailing the link to friends and family. A couple of weeks before Easter this year, the video had reached 520,000 views. Not bad for a video recorded locally!

But the Internet is a funny thing. If just the right website shares something, a video can have a second viral life. When posted the video on April 15, the video exploded in views, earning nearly one million more views in seven days. Since then, Kelley’s been inundated with emails and requests for the lyrics from around the world.

When I was sitting in my chair in the auditorium on that June night in 2010, holding my so-called ‘terrible little camera’and recording Kelley and the choir, I never guessed how the video would do. I learned a lesson that day: sometimes you just have to go with your gut feeling in life, trust your intuition and hope for a little help along the way. And that, my friends, gets a big old “Hallelujah!” from me!

New beverage container recycling concept launched in Moncton

Re-centre launch - April 22 2014
Encorp Atlantic Inc. General Manager Pierre Landry addresses the media and guests at the launch of Encorp’s exciting new recycling initiative in Moncton. Click on the photo for a larger version. (Photo by Brian Cormier)

Greater Moncton residents will now have an easier and more convenient way to recycle their empty beverage containers. That’s the idea behind (re), a unique pilot project being tested in the Greater Moncton area aimed at revolutionizing beverage container recycling. At the new drop-off self-serve re-centres, busy consumers can recycle their empty beverage containers at their convenience – with the entire process taking less than one minute. The new re-centres were launched today with a news conference and inaugural first bag drop of recyclable containers.

Consumers who want to use the new re-centres need to register online at in order to get a card linked to their account. Consumers can then collect their empty beverage containers, drop them off at their convenience at an unmanned self-serve re-centre unit and receive their New Brunswick deposit-bearing beverage container refund via an online payment system.

Behind the scenes, the (re) team collects and sorts the containers daily, confirming accurate container counts and crediting consumers’ accounts with the appropriate refunds.

The two unmanned solar-powered/off-the-grid re-centres are accessible to the public at 557 Mountain Road and 325 Killam Drive in Moncton. They are open seven days per week from 7 a.m. to 10 p.m.

The re-centres’ approach is not only beneficial for busy consumers, but also the environment. “What is really exciting is that we’ve designed our model to have the smallest possible ecological footprint,” said Pierre Landry, General Manager of Encorp Atlantic. “Our mobile drop-off re-centre units are completely off-the-grid thanks to the use of solar power. The units are also made out of recycled shipping containers.”

The (re) pilot-project is an initiative being lead by New Brunswick non-alcoholic beverage product distributors and managed through Encorp Atlantic Inc. which provides post-consumer beverage container management services to organizations that distribute deposit-bearing beverage containers in New Brunswick. Now representing more than 85 distributors of non-alcoholic beverage products in New Brunswick, Encorp Atlantic is proud to be a leader in industry stewardship, proud of the more than $100 million contributed to the Government of New Brunswick’s Environmental Trust Fund, and proud of the three billion containers recycled since 1992.

Landry says the pilot project’s main goal is to improve the business model for redemption centres across New Brunswick. “We’re testing new systems, procedures and technology on a small demographic in order to find out how to make the recycling experience more convenient for customers while improving operations and increasing revenue for redemption centres. We believe the re-centre model’s successful components could be added on or integrated to existing centres to increase public participation in recycling.”

The (re) team is looking to recruit 2,500 households who want to sign up to use the re-centres for their recycling needs within Greater Moncton as part of its 36-month test period. They’ll be able to enjoy the convenience of the re-centres and will provide valuable feedback. Signing up is free and only takes a few minutes on There are no fees associated with using the re-centres. The website and
online registration launched today, and participants will be able to start bringing their empty beverage containers to the re-centres as of June 1, 2014.

Representatives will also be promoting recycling and recruiting participants at the Earth Day Moncton event on Sunday, April 27, as well as throughout the summer months at the Moncton Market and at numerous festivals and events.

For more information, contact Pierre Landry at 506-389-7320 or

This week’s giveaway: The Thank You Economy by Gary Vaynerchuk

Thank you economyThis week’s giveaway is a copy of The Thank You Economy by Gay Vaynerchuk.

Publisher’s description: “Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers’ demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents’ day, when business owners often knew their customers personally, and gave them individual attention. Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.”

To enter your name in the contest, follow the instructions in this week’s newsletter. To subscribe, please fill out the form in the right-hand column of my website. The deadline for entries is Sunday, April 27, at noon. The winner will be chosen by random draw.

Congratulations to last week’s winner, Lisa Breau, who won a signed copy of Reinventing You by Dorie Clark.