Monthly Archives: November 2016

Sobeys’ new Moncton-filmed Star of Christmas ad released

sobeys-logoFor Atlantic Canadians, the long wait is over for a new version of Sobeys’ beloved Star of Christmas TV commercial. Sobeys decided to resurrect their old holiday campaign which originally ran from 1987 to 2004 with a new ad recorded at Sobeys on Elmwood Dr. in Moncton, N.B.

The original:

The new:

Great job, Sobeys!

Hump Day: Stress about controllable things, not those you can’t

Hump Day 2 croppedHump Day
By Brian Cormier
Wednesday, Nov. 23, 2016
Moncton Times & Transcript

I recently bought an audiobook on the subject of how habits are formed. The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg is a fascinating look at the psychology of what makes us do the things we do – good and bad – on a consistent basis.

Lately, I’ve been finding myself needing to change some bad habits – one of which was obsessing about the United States election. I know I’m not the only one. I’d been seeing articles online for the past several weeks about people completely addicted to the ups and downs of the very divisive campaign. As for the results, let’s just not go there. To say the least, I was deeply disappointed.

The Power of Habit by Charles Duhigg
I’m only into the third chapter of the audiobook, but this is fascinating, so far! Really insightful.

In the end, though, I don’t live in the U.S. I live in Canada. They have the complete right to choose the government they want – and that’s what they did. On the day after the election, I woke up in my Canadian bed, in my Canadian house, in my Canadian city, in my Canadian province – in Canada. I needed to give my head a shake at some point and come to the realization that all my whining, moaning and groaning would not change a bloody thing.

More importantly, over the past few days, I figured out that the time I spent following the aftermath was a complete and utter waste of my time. Nothing I did would change anything. The negative compulsive habits I’d formed over the past few months since the conventions last summer had to change. I was taking time away from more important things – much, much more important, in fact.

Being distracted by events outside our control is common. We all do it from time to time. We invest too much time in an election, or useless activities, or perhaps television shows. Yes, I’ve binged on a few Netflix series in my time, including Orange Is the New Black, House of Cards, Unbreakable Kimmy Schmidt and – more recently – The Crown, based on the life of Queen Elizabeth II. And I could watch reruns of MASH and The Sopranos every day if I could somehow figure out how to get paid for it. (No luck so far! Darn!)

It’s OK to relax, of course. It’s OK to wind down. And yeah, sometimes it’s perfectly OK just to do nothing and enjoy a good few hours of television or read a trashy novel.

But there are limits. And those limits have probably been reached when you start wondering whether or not you’re spending too much time doing something that’s no longer bringing you pleasure and resulting in nothing but annoyance and negative consequences. Ask me how productive I was in my business on the day after the U.S. election. Go on. Ask. OK, I’ll tell you. I wasn’t productive at all. I barely slept. I was worried, shocked, upset – and exhausted.

And while I wasn’t the only one, I certainly had to eventually (and figuratively) slap myself across the face and (figuratively) dunk my head in ice-cold water to snap myself out of it. I don’t live in the U.S. I live in Canada. Repeat 100 times: “They have the right to elect their own government.” Which, of course, they do.

After several months of obsessing and spending way too much time on world events, it’s time to create some new habits and find ones which got pushed aside. I started planning again. My terrible ‘buy a book and don’t read it’ habit has been partially cured by buying an e-reader (at least there are no physical books around). And I also decided this week to cancel my satellite radio subscription in my vehicle. Why? Because I always end up tuned in to CNN listening to – you guessed it – U.S. election coverage.

Enough! I’ll invest my money into personal development and audiobooks to listen to in the car. Actually, I love listening to audiobooks while driving. Nothing better!

Even if you’re not a person of faith, we can all learn from the Serenity Prayer used in Alcoholics Anonymous: God, grant me the serenity to accept the things I cannot change; Courage to change the things I can; And wisdom to know the difference.

There are a million things we can control in our lives. By working harder and smarter, we can control our income. By living better, we can help control our health. By loving others, we can create better relationships. And by focusing on what we actually have the power to influence, we can make our lives immeasurably better in the long run in every other aspect, too – every time!

Moncton’s popular 4 Paws Pet Resort under new ownership


November 21, 2016
For immediate release

Moncton’s popular 4 Paws Pet Resort’s new owners promise to continue kennel’s strong tradition of excellent customer service

MONCTON, N.B. – One of Greater Moncton’s most popular boarding, pet-sitting, grooming and dog daycare businesses has been sold. Sherri and Jocelyn Longpré purchased 4 Paws Pet Resort Inc. located on Zack Road off Berry Mills Road in late August from former owners Joanne and David LeBlanc, who have decided to retire.

“It’s business as usual at 4 Paws,” says Sherri Longpré, who has taken the next step as a business owner after a long career in animal care, including as an animal control officer in various locations and an employee at a local dog kennel and the Bathurst SPCA. “My husband Jocelyn and I are very excited about this new challenge and will work very hard to continue 4 Paws’ excellent reputation as a first-class dog-boarding, daycare, grooming and pet-sitting facility,” she says.

Sherri and Jocelyn Longpré along with their children Alex, Brett and Breeanah.
Sherri and Jocelyn Longpré along with their children Alex, Brett and Breeanah.

“We are pet owners ourselves,” she says. “We have five dogs and know how important pets are to their owners. They are part of the family – and we pledge to treat our furry clients as part of our own family.”

Mrs. Longpré will provide day-to-day on-site management of the facility, while Mr. Longpré will continue in his full-time senior position with a national financial institution while also offering administrative support to the business. “We will be maintaining 4 Paws’ dedicated current staff,” Mrs. Longpré says. “We are aiming to make the transfer of ownership as smooth and seamless as possible.”

“As well,” she says, “our family will be living in the beautiful home located on the property. We will be hands-on and on-site year-round.”

During the month of September, the Longprés worked with the former owners during a transition period to ensure everything went smoothly. “We look forward to meeting all of 4 Paws’ clients personally,” Mrs. Longpré said. “Joanne and David have built an excellent business model and we look forward to building on it. We wish them all the best in their well-deserved retirement.”

4 Paws’ 4,800-square-foot facility is located on 4.5 acres of a private, quiet, country setting. Designed with air exchange system, the building provides proper ventilation and fresh air for boarded dogs. There is also an in-floor heating system for the colder months and air conditioning for the warmer months. Fire and security monitoring are also set up for the safety and comfort of canine guests. The facility has four play areas over two acres for dogs to play, socialize and get plenty of exercise. Shelters are also provided for protection against the elements.

“Safety and cleanliness are key at 4 Paws,” Mrs. Longpré says. “We have video monitoring of all play areas and kennels are sanitized daily. This is a business built on trust – and we will work very hard to maintain and build on that trust with our loyal clients.”

For more information on 4 Paws Pet Resort’s services, please visit their website at or call 506-855-7297.