Hospice Southeast New Brunswick (SENB) rolls out new branding


March 2, 2020
For immediate release

Hospice Southeast New Brunswick (SENB) rolls out new branding

MONCTON, N.B. – After changing its name last year from Hospice Greater Moncton to Hospice Southeast New Brunswick (SENB), the organization founded 16 years ago is rolling out a new logo as the strengthening of its image and mandate as a regional organization continues.

“Our new name and colourful, modern logo come from a desire to better express the organization’s evolving services to provide care to as many people as possible across all of Southeastern New Brunswick where nearly one-third of the province’s population resides,” said Dennis Cochrane, Chair of the Hospice SENB.

BrainWorks Marketing, the marketing and design agency behind the evolved bilingual visual identity, worked closely with the Hospice SENB team to develop the contemporary visual around the ideas accessibility, inclusiveness, diversity and comfort.

This spring, Hospice SENB will start construction on the first 10-bed residential hospice for the region at 156 Pleasant Street in Moncton on land donated by the Hum-Lew-Sun Lions Club. Hospice SENB is also undertaking a multimillion-dollar capital campaign to fund the project’s capital costs, while the Province of New Brunswick will fund clinical care based on a memorandum of understanding signed in 2018, while also providing $1 million for construction. The Government of Canada will also provide $1 million for the project’s capital needs.

“Over the coming weeks and months, the public will notice our evolved branding more and more as we roll out announcements and materials related to our services and the new hospice,” Mr. Cochrane said. “It is a very exciting time to be part of this organization and we are very grateful to our staff, volunteers, government partners, other stakeholders and the general public for their outstanding support and goodwill. We must also recognize the generous donors and volunteers on our ongoing capital campaign who will be announced in due course.”

Hospice SENB is a registered charity, established in 2004, that seeks to promote awareness about life-limiting illnesses and end-of-life issues, provide grief and bereavement services and support for clients and their families, and raise funds to build a residential hospice. Its services are free, confidential and are available to those living in Albert, Kent and Westmorland counties.

For more information on donating to Hospice SENB or volunteering, please call 506-383-2404 or visit the Hospice SENB website at hospicesenb.ca.


Media contacts:

Dennis Cochrane
Hospice SENB

Tradina Meadows Forgeron
Executive Director
Hospice SENB

One Response to Hospice Southeast New Brunswick (SENB) rolls out new branding

  1. Love the Hospice logo. To me, it has a feeling of hope, peace, and beauty. Also a sense that the hospice is strong and reliable, a good feeling at a time when I or someone I love may not be that strong and capable of self-care.