Category Archives: Facebook

Social Media Matters: Babies, coffee mugs make for new trend

Social Media MattersSocial Media Matters
By Brian Cormier
Moncton Times & Transcript
Friday, May 3, 2013
Metro section

Babies, coffee mugs make for new trend

The newest craze to take the online world by storm has parents everywhere reaching for their coffee mugs.

Baby mugging
Baby mugging sample photo courtesy of the Mommy Shorts blog.

“Baby mugging” is a new fad that involves taking a photo of your baby while holding a coffee mug between the camera lens and the child, thus giving the illusion that the baby is actually inside the mug. You wouldn’t think that something so simple would go viral, but it has.

According to an article published on on April 25, the craze has taken over on Instagram after being recently kickstarted “by blogger Illana Wiles of Mommy Shorts who snapped a pic of her baby, Harlow, in a black mug and posted it to her Instagram (@mommyshorts).”

Most popular media Facebook pages for Canadians

According to, the five most popular Facebook pages in the media category for Canadians this week are: 1) YouTube (1,571,643 Canadian likes); 2) Facebook (1,490,331); 3) MuchMusic (590,983); 4) MTV (547,319); 5) TSN (403,291). And lest you think Canadians are a conservative bunch, coming up in sixth place is Playboy’s Facebook page with 305,277 Canadian likes among its 8,358,850 total likes. (Statistics current to April 30.)

Top environment-related websites

forestsThis week’s top 10 websites courtesy of focus on the environment. Rankings are current to April 30.

1) National Oceanic and Atmospheric Administration (NOAA) (Part of the U.S. Department of Commerce, NOAA warns of dangerous weather, charts U.S. seas and skies, guides Americans’ use and protection of ocean and coastal resources, etc.); 2) Care2 (Largest social action network making a difference in healthy and green living, human rights, animal welfare and other important causes); 3) National Park Service: Parknet (Official website of U.S. national parks); 4) Mother Nature Network (Environmental news site); 5) Environmental Protection Agency (Current issues information for the U.S., reports on 17 key environmental topics from air to water, kids page, laws/regulations, etc.); 6) — Environment (News and features from the U.K. about the global environment with sections on climate change, conservation, travel, energy, ethical living, etc.); 7) Environmental Working Group (Non-profit environmental research organization based in Washington, D.C.); 8) Environmental Graffiti (Website dedicated to providing the most useful environmental knowledge and debate); 9) Grist Magazine (Environmental news topics with humour); 10) The Daily Green (According to its description, offers “real green for real people”).

This week’s featured YouTube channels

This week’s featured channels touch on entertainment and gaming, pranks and dentistry — quite a diverse set of subjects! Statistics are current to April 30.

1) Machinima (7,394,737 subscribers): According to its channel description, “Machinima is the number one video entertainment network for gamers around the world, featuring gameplay videos, trailers, original series, livestreams, and the most up-to-date news for the gamer generation.” They’re not exaggerating they say they’re the most popular gaming channel — nearly 7.4 million subscribers and an incredible 4.2 billion (yes, billion) total video views. If you’re into online gaming and haven’t discovered this channel yet, consider yourself in heaven. (Most popular video: Avatar Trailer The Movie (New Extended HD Trailer) — 23,558,872 views.)

2) PrankvsPrank (2,616,471 subscribers): I don’t know how this couple stays together. Their channel is all about pranks — pranks on each other (and then getting revenge) and pranks on other people. I’m not sure why they don’t see the pranks on each other coming, but when you’re getting pranked, even the most mundane daily task can go awry! With nearly 400 million video views and 2.6 million subscribers, their antics are obviously quite popular. (Most popular video: Girlfriend caught cheating prank — PrankvsPrank — 14,317,141 views.)

3) madisonwidentist (8 subscribers): Madison, Wisconsin, dentists Dr. Laura Tills and Dr. Matthew Kutz of Riverplace Dental recently launched a new YouTube channel where they share answers to common dental questions. This is not only an excellent marketing tool for their practice, but also a good educational tool for dentistry in general. They even paid to distribute a news release on PR Web, so they’re definitely taking the project seriously! Uploaded videos so far touch on topics that include distraction for kids visiting the dentist, pain, and the causes of tooth decay. The channel was launched late last summer. I love seeing medical professionals use social media like this. (Most popular video: Dentist Madison WI (608) 222-9142 — 576 views.)

The end of Social Media Matters

This is the final Social Media Matters column for the Times & Transcript. I hope you’ve enjoyed reading the approximately 150 columns that have appeared over the past three years as much as I’ve enjoyed writing them! I know I’ve learned a lot in my weekly searches for content. I hope the column has been of value to you, as well.

Many thanks to you, the readers, and also to the editorial staff at the newspaper for making Social Media Matters possible. Please refer to my website and free weekly e-newsletter for some of the same features I covered here every Friday. To subscribe to my e-newsletter, visit my website. (Editor’s note: See subscription area in upper right-hand corner of the website.) See you online!

Social Media Matters: Number of Canadian seniors online jumps

Social Media MattersSocial Media Matters
By Brian Cormier
Moncton Times & Transcript
Friday, April 26, 2013
Metro section

Number of Canadian seniors online jumps

According to a report published by the CBC on April 18, Statistics Canada says that Internet usage among seniors increased dramatically from 2000 to 2012.

Bertha Kronenberg is one of many Canadian seniors taking to the Internet to keep in touch with friends and family. (Photo courtesy of Revera Inc.)
Bertha Kronenberg is one of many Canadian seniors taking to the Internet to keep in touch with friends and family. (Photo courtesy of Revera Inc.)

The number of online Canadians aged 75 and older increased from five per cent to 27 per cent between 2000 and 2012. As well, according to the article, “A report last year by seniors’ services provider Revera Inc. in partnership with Leger Marketing found that more than half of online seniors older than 75 belong to a social networking site such as Facebook, and more than one-third of them go to those sites daily.”

Seniors who keep in touch with the outside world via social media tend to be healthier, as well, according to a researcher interviewed for the article. “We know from other research that keeping socially active can be very beneficial for wellness,” said Katherine Sellen, a post-doctoral researcher at the Technologies for Aging Gracefully Lab. “Keeping active physically is important but social activity also helps to elevate mood and to help to actually impact healing and it can keep cognitive function ongoing as well as one ages. So what we wanted to do was see if we could actually facilitate that social activity.”

According to Ms. Sellen, researchers have even tried out tablets (the computer kind, not the medication kind) with chronic pain patients, and “it’s had a lot of success,” she says.

YouTube facts and figures

YouTube1) More than one billion unique users visit YouTube each month; 2) More than four billion hours of video are watched each month on YouTube; 3) 72 hours of video are uploaded to YouTube every minute; 4) 70 per cent of YouTube traffic comes from outside the United States; 5) YouTube is localized in 53 countries and across 61 languages. Source: YouTube.

Most popular Facebook check-in locations in Canada

FacebookAccording to, here are the top five locations that Facebook users have check into in Canada over the past year:

1) Toronto Pearson International Airport (506,456 check-ins); 2) Vancouver International Airport (383,507); 3) Aéroport Montréal-Trudeau Airport (245,663); 4) Centre Bell (133,389); 5) Air Canada Centre (90,935).

Top quotations-related websites

Bombings, foiled terrorist attacks, devastating explosions. It’s been a very difficult couple of weeks for many people. The news has been filled with much negativity. While not forgetting those killed and injured who should (and must!) remain in our thoughts, it’s also important to remain positive and hope for the best despite the bad things happening. This week’s top 10 websites courtesy of focus on places where we can find inspirational quotations.

brainyquote1) BrainyQuote (World’s largest quotation site.); 2) Wikiquote (Quote database built collaboratively using Wiki software.); 3) Quotations (Thousands of searchable quotes by author, topic and contributor.); 4) Quote Garden (Inspirational, thought-provoking, humorous and literary.); 5) The Quotations Page (Nine different collections of quotes.); 6) Board of Wisdom (Share and debate famous quotes, sayings and witticisms.); 7) The Phrase Finder (Large archive of phrases, sayings, quotations and proverbs, along with their meanings and origins.); 8) (Classics and general reference works.); 9) — Quotations (Clichés, euphemisms, quotes from famous people, etc.); 10) Inspirational Quotes (Range of inspiring quotations on select topics.)

This week’s featured YouTube channels

Have a favourite YouTube channel? Let me know and I may feature it here. Statistics are current to April 23.

tokyo1) Life in Tokyo (31,683 subscribers): Ever wonder what it’s like to live in Japan? Kevin Cooney is an American who blogs and posts video about his life in Tokyo for the past 11 years “and counting.” You can also follow him on Twitter at @TokyoCooney. “Though I whine a lot, I love this city and Japanese culture,” he writes in his YouTube channel description. Kevin’s channel is immensely popular with nearly 6.5 million total video views to his credit. (Most popular video: Racism in Tokyo — 402,949 views.)

Josh Sundquist2) Motivational Speaker Josh Sundquist (147,150 subscribers): When Josh Sundquist was nine years old, he lost his leg to cancer. As he grew, he decided to devote his life to inspiring others as a motivational speaker and author. When watching his videos, it doesn’t take long to realize that he has an infectious personality and great sense of humour. (Most popular video: Would you want your leg back? Do you have abs? (ask Josh) — 954,196 views.)

slowmo-guys3) The Slow Mo Guys (1,823,860 subscribers): Because everything looks way cooler in slow motion, you don’t want to miss this channel. Gav and Dan shoot their videos in HD using high-speed movie cameras. If you like to watch things blow up in slow motion, this is the channel for you. Apparently, you’d be in pretty good company with nearly two million subscribers who have propelled this channel to more than 200 million total video views. (Most popular video: Giant 6ft Water Balloon – The Slow Mo Guys — 32,328,970 views.)

Social Media Matters: Facebook posts viral within three hours

Social Media MattersSocial Media Matters
By Brian Cormier
Moncton Times & Transcript
Friday, March 29, 2013
Metro section

Facebook posts viral within three hours

A recent study by Optimal claims that if Facebook content hasn’t gone viral within three hours, the chances of it doing so are quite slim. Optimal is a Facebook analytics and advertising company.

According to an article written by David Cohen and published on on March 21, a Facebook page administrator shouldn’t expect much activity after three hours. “According to proprietary analysis by Optimal, 75 per cent of post-level engagement for Facebook pages occurs within the first three hours after the content is posted, with 50 per cent occurring during the first hour.”

“That being said, after three hours, marketers will probably have a good idea of whether or not they’ve created a winner,” Optimal is quoted as saying in the article.

Facebook best practices

Facebook recently released a document updated for 2013 entitled Building your presence with Facebook pages — A guide for causes and non-profits.

Latest social media statistics

If you’re looking for a good site that provides some valuable insight into Facebook statistics, including country-specific, look no further than All statistics are current to March 26.

Overall top 10 Facebook pages: 1) Facebook for Every Phone (218,704,953 likes); 2) Facebook (89,687,170); 3) YouTube (72,321,054); 4) Texas HoldEm Poker (69,846,105); 5) Rihanna (68,172,098); 6) Eminem (67,809,090); 7) The Simpsons (62,540,775; 8) Shakira (62,111,614); 9) Coca-Cola (62,078,873); 10) Harry Potter (60,426,972).

Top 10 brands on Facebook: 1) Coca-Cola (62,078,873 likes); 2) Disney (43,157,540); 3) Red Bull (37,048,346); 4) Converse (35,832,554); 5) Starbucks (34,104,014); 6) Oreo (32,586,853); 7) PlayStation (31,432,239); 8) Walmart (27,836,936); 9) McDonald’s (27,756,922); 10) iTunes (25,695,462).

Top kite-related websites

Kite flyingEvery week, I take a look at the top 10 websites in a category among’s website rankings. This week’s rankings are for all the kite lovers out there. Every year, the City of Dieppe hosts Dieppe Kite International, a very popular kite festival. Here are some cool sites for local fans to check out! Statistics are current to March 25.

1) Power Kite Forum (join discussions about kite surfing, kite buggying, kite skiing and kite skating); 2) Charles Benton Kite Aerial Photography (guide to kite aerial photography including background, equipment, discussion section and large gallery of aerial photographs); 3) (kite aerial photography services in Scotland); 4) Kite History Organization (kite history website); 5) KiteLife Magazine (leading source of kiting information since 1998); 6) American Kitefliers Association (AKA) (largest association of kiters in the world with 4,000 members in 35 countries); 7) Kite Aerial Photography on (kite aerial photography ideas and images); 8) British Kite Surfing Association (BKSA) (U.K.-based association with news, instruction resources, etc.); 9) National Kite Month (non-profit organization dedicated to promoting and supporting kiting); 10) Washington State International Kite Festival (Long Beach, Wash., festival held every August).

This week’s featured YouTube channels

Every week, I feature YouTube channels for you to check out. Statistics are current to March 26. Have a favourite channel? Let me know and I may feature it here.

1) The You Generation (179,812 subscribers): Simon Cowell and YouTube have partnered to create this new channel focused on running a variety of competitions aimed at finding new talent. Launched on March 20 in 26 countries, The You Generation will be seeking audition videos on a variety of subjects. The current competition is for a host (or “presenter” as they call them in the U.K.). (Most popular video: One Direction on #1DYouGeneration LIVE LAUNCH / The You Generation / OPEN NOW! – 633,795 views.)

2) JASH (31,248 subscribers): This new channel is a collaboration of comedic talents Sarah Silverman, Michael Cera, Tim Heidecker, Eric Wareheim and Reggie Watts. The group will be creating comedy videos for the new channel. So far, it look like it’s going to be quite entertaining after watching their first (and so far only) video. (Most popular video: What is JASH? – 410,973 views.)

3) (1,112 subscribers): This is yet another new channel and is dedicated to carmaker Nissan’s racing division. According to an article written by Claudio Rebuzzi and published on on March 25, the channel “will be a behind-the-scenes view of everything from its top racing programs to its training program in yet another step forward for original content on YouTube. Nismo is Nissan’s racing and performance division, responsible for all its race cars and fast road cars, like the manic GT-R and its GT3 brother.” (Most popular video: Welcome to – 3,341 views.)

Social Media Matters: Carnival Cruises takes on PR nightmare online

Social Media MattersSocial Media Matters
By Brian Cormier
Moncton Times & Transcript
Friday, March 1, 2013
Metro section

Carnival Cruises takes on PR nightmare online

You have to give it to Carnival Cruises, when its ship Triumph broke down recently on a disastrous cruise that created headlines in the media for a week, they didn’t back down from talking about the issue on their social media channels. But was it enough? Some say no.

They get points for trying, but according to online reports, their efforts only kicked in a few days after the ship’s power went out. They used two Twitter accounts to respond and update (@CarnivalCruise and @CarnivalPR) and used their Facebook page, as well. They weren’t terribly reactive to negative posts but responded to positive posts quickly. With 3,100 passengers on board tweeting their anger about living conditions on the (former) luxury cruise ship, it wasn’t exactly an option to ignore it all. A negative hashtag about the ordeal even trended for a time on Twitter — #cruisefromhell.

Carnival Cruises logoEventually, the crippled ship was towed to Mobile, Alabama, where tired and dirty passengers finally disembarked and sent home on Feb. 15. Unfortunately, the corporate tweets and Facebook updates stopped from Feb. 15 to Feb. 19 over an American long weekend. Just when the company could have continued damage control after the passengers disembarked, they stopped talking. Yeesh!

To read about Carnival’s social media mistakes during the ordeal, search for “Carnival’s missed opportunity for social media success during the Triumph crisis” posted to on Feb. 21.

According to the article written by Samantha Shankman, “As one of the more favored cruise lines on the Internet, the troubled travel giant was in a prime position to (… use social media to its advantage): It is the most liked cruise line on Facebook with 2,192,322 likes and the third-most followed cruise line on Twitter with 72,643 followers.

“Although it posted 20 Triumph-related posts to Facebook since the incident, it failed to use social media to update family members, press, and onlookers to the conditions and status of the Triumph during last week’s travails, choosing instead to use it as a mouthpiece from CEO Gerry Cahill’s press conference and apology session.”

Top survival websites

SurvivalEvery week, I take a look at the top 10 sites in a category among’s website rankings. If you’re a worrywart and are constantly concerned about disaster striking, these survival-themed websites will be right up your alley. Statistics are current to Feb. 26.

1) Ready (According to its website, “Launched in February 2003, Ready is a national public service advertising (PSA) campaign designed to educate and empower Americans to prepare for and respond to emergencies, including natural and man-made disasters.”); 2) NOAA Weather Information (U.S. government weather information and alerts); 3) The Disaster Center (Internet resource for worldwide disaster information); 4) Solar Cooking Plans (All the information you need regarding for solar cookers, ovens and water pasteurizers); 5) Potassium Iodide Radiation Protection FAQ (Nuclear disaster survival information); 6) Mrs. Survival (One-stop source for preparedness information geared toward women); 7) Fire Extinguisher 101 (Everything you needed to know about fire extinguishers); 8) Institute for Business and Home Safety (Information for making homes more resistant to hurricanes and other planning advice); 9) Captain Dave’s Survival Center (News and information including disaster types, evacuation planning, food and water preservation); 10) Emergency Preparation Forum (Emergency and disaster preparation).

This week’s featured YouTube channels

Apple logoEvery week, I feature YouTube channels for you to check out. Statistics are current to Feb. 26. Have a favourite YouTube channel? Let me know and I may feature it here.

1) Every Steve Jobs Video (7,176 subscribers): Apple co-founder Steve Jobs would have been 58 on Feb. 24, so the same Apple fan who created the YouTube channel featuring all the Apple ads he could find (see next featured channel on this list) decided in late December 2012 that he would commemorate the day by creating a second channel, this time dedicated to hosting every video of Mr. Jobs that he could find online. So far, about 150 videos have been uploaded, giving the channel a total of more than 120,000 video views to date. (Most popular video: Steve Jobs FUNNIEST moments (1978-2011) – 77,650 views.)

2) Every Apple TV Ad (ever made) (15,776 subscribers): This is the original YouTube channel started by the same Apple fan who went on to create the first channel on this list. Launched as a one-stop resource for every Apple television ad available online, the channel was founded in October 2012 and has racked up more than 1.5 million views to date. The channel hosts an impressive 510 videos. (Most popular video: Apple iPhone 5 ad featuring Venus & Serena Williams – Dream (2013) – 101,320 views.)

3) Apple (1,051,555 subscribers): The two previously mentioned Apple fan sites are a marketer’s dream come true. What better tribute can there be to a venerable brand such as Apple than to have fan-created websites dedicated to its greatness? Well, this particular channel is the real deal – Apple’s official corporate channel on YouTube featuring playlists focusing on the iPad, iPhone 5 and iPad Mini. (Most popular video: Apple – Introducing Siri on iPhone 4S – 8,756,108 views.)