Category Archives: YouTube

Happy Easter 2015!

One of the many vintage postcards from my grandmother Rose Pineau's collection from the early 1900s.
One of the many vintage postcards from my grandmother Rose Pineau’s collection from the early 1900s. Click on the photo for a larger version.

Wishing you all a very peaceful and joyous Easter filled with the invigorating sense of spring renewal!

On another note, my cousin Kelley Mooney’s video of her spiritual lyrical adaptation of Leonard Cohen’s Hallelujah has hit TWO MILLION views on YouTube. Check it out here:

Hump Day: Sometimes it really pays off to just go with your instincts

Hump DayHump Day
By Brian Cormier
Wednesday, April 23, 2014
Moncton Times & Transcript
Editorial section

I have a YouTube channel and have uploaded a number of videos. Some are weather related. Some are pet related. I even posted a recipe. There are also uploads of old family movies that I had converted digitally from 8mm film.

The recipe video has done quite well, as have a few others, but one in particular went viral as soon as I uploaded it on June 15, 2010, and in the past week has gained nearly one million views thanks to some good luck not of my own doing! Yes, one million! By the time you read this, it will likely have surpassed the 1.5 million mark.

My cousin Kelley Mooney is a talented singer who fronts a couple of bands on P.E.I. where she lives in Charlottetown with her husband. She had come out with a cassette (yes, a cassette) years ago, but decided to release a CD in 2011. Over the years, she’s played a few times in Moncton, once at the old church in Beaumont during a summer concert series, once at the Moncton Press Club opening for Catherine MacLellan, and, of course, there was her incredible performance of her spiritual lyrical adaptation of Leonard Cohen’s Hallelujah which she performed with Monette Gould’s Chorale Voce dell’Anima choir on June 1, 2010, at the Monument Lefebvre in Memramcook.

Kelley Mooney and Brian Cormier
Kelley Mooney and Brian Cormier

How Kelley’s version came about is that she was asked by her parish priest in Iona, P.E.I., to sing Hallelujah one year during Easter mass. Now, it should be said that just because a song has the word ‘hallelujah’ in it doesn’t mean it’s suitable for church. This was the case this time, because when Kelley read the lyrics more closely, she was quite certain that the modern song didn’t belong in Easter Sunday mass.

With that said, wanting to please the priest, she got to work adapting the song to the Easter message, keeping the tune but changing the words to a much more religious meaning that was directly related to Easter.

The results spoke for themselves. The song was a big hit and it became a regular part of her repertoire. She eventually got the official rights to perform the lyrical adaptation and the legend goes that Leonard Cohen himself gave the thumbs up to her version when he heard it. (At least that’s what she was told by ‘someone in the know.’)

I decided on the day of her Memramcook performance that I’d record it for posterity. In the back of my mind, I thought maybe it would go viral. Mind you, I had no idea if it really would, but I thought I’d try, at least. After looking around town for a new high-definition video camera, I decided that my ‘terrible little digital camera’ (as it is now known) would have to do. Even in 2010, technology was very expensive. Since then, prices have come down, but I nearly spent $1,000 just to properly record the performance, hence the decision to go with what I already owned.

I came to my senses, though, and proceeded to record the performance by simply holding my ‘terrible little digital camera’and pointing at the stage in the darkened room. My hands were shaking a bit because of the angle at which I had to hold the camera. If you’ve seen the video, that’s why the video quality is not great.

To say the least, the performance went well. Kelley got an immediate standing ovation and the crowd went wild with applause and cheering. It was one of those magical musical moments. You just had to be there. I decided then and there after seeing the crowd’s reaction that I’d be uploading the performance to YouTube. Let’s try this out! But first, I had to get permission from Kelley and Monette.

Both agreed immediately, but Monette insisted on having the professionally recorded soundtrack replace the soundtrack that would have been recorded on my ‘terrible little digital camera.’ I shake my head, because at the time I thought she was being a bit silly. But I listened to her and took her advice. I should have never questioned her wisdom. Monette knew what she was doing. Never doubt a pro!

The sound technician working at the concert that evening was kind enough to replace my recording’s low-quality mono soundtrack with the professionally recorded version – the one you hear on the video if you watch it. Needless to say, it sounded amazing. Without that soundtrack, the video would have certainly been relegated to the trash heap of banal YouTube videos that are a dime a dozen. The star of the video is the soundtrack. It certainly wasn’t the grainy video footage itself.

When it hit YouTube, it started to gain in popularity as people watched and shared. Over the years, it would climb in views thanks to people sharing it on social media, such as Facebook and Twitter, or simply emailing the link to friends and family. A couple of weeks before Easter this year, the video had reached 520,000 views. Not bad for a video recorded locally!

But the Internet is a funny thing. If just the right website shares something, a video can have a second viral life. When posted the video on April 15, the video exploded in views, earning nearly one million more views in seven days. Since then, Kelley’s been inundated with emails and requests for the lyrics from around the world.

When I was sitting in my chair in the auditorium on that June night in 2010, holding my so-called ‘terrible little camera’and recording Kelley and the choir, I never guessed how the video would do. I learned a lesson that day: sometimes you just have to go with your gut feeling in life, trust your intuition and hope for a little help along the way. And that, my friends, gets a big old “Hallelujah!” from me!

Social Media Matters: Babies, coffee mugs make for new trend

Social Media MattersSocial Media Matters
By Brian Cormier
Moncton Times & Transcript
Friday, May 3, 2013
Metro section

Babies, coffee mugs make for new trend

The newest craze to take the online world by storm has parents everywhere reaching for their coffee mugs.

Baby mugging
Baby mugging sample photo courtesy of the Mommy Shorts blog.

“Baby mugging” is a new fad that involves taking a photo of your baby while holding a coffee mug between the camera lens and the child, thus giving the illusion that the baby is actually inside the mug. You wouldn’t think that something so simple would go viral, but it has.

According to an article published on on April 25, the craze has taken over on Instagram after being recently kickstarted “by blogger Illana Wiles of Mommy Shorts who snapped a pic of her baby, Harlow, in a black mug and posted it to her Instagram (@mommyshorts).”

Most popular media Facebook pages for Canadians

According to, the five most popular Facebook pages in the media category for Canadians this week are: 1) YouTube (1,571,643 Canadian likes); 2) Facebook (1,490,331); 3) MuchMusic (590,983); 4) MTV (547,319); 5) TSN (403,291). And lest you think Canadians are a conservative bunch, coming up in sixth place is Playboy’s Facebook page with 305,277 Canadian likes among its 8,358,850 total likes. (Statistics current to April 30.)

Top environment-related websites

forestsThis week’s top 10 websites courtesy of focus on the environment. Rankings are current to April 30.

1) National Oceanic and Atmospheric Administration (NOAA) (Part of the U.S. Department of Commerce, NOAA warns of dangerous weather, charts U.S. seas and skies, guides Americans’ use and protection of ocean and coastal resources, etc.); 2) Care2 (Largest social action network making a difference in healthy and green living, human rights, animal welfare and other important causes); 3) National Park Service: Parknet (Official website of U.S. national parks); 4) Mother Nature Network (Environmental news site); 5) Environmental Protection Agency (Current issues information for the U.S., reports on 17 key environmental topics from air to water, kids page, laws/regulations, etc.); 6) — Environment (News and features from the U.K. about the global environment with sections on climate change, conservation, travel, energy, ethical living, etc.); 7) Environmental Working Group (Non-profit environmental research organization based in Washington, D.C.); 8) Environmental Graffiti (Website dedicated to providing the most useful environmental knowledge and debate); 9) Grist Magazine (Environmental news topics with humour); 10) The Daily Green (According to its description, offers “real green for real people”).

This week’s featured YouTube channels

This week’s featured channels touch on entertainment and gaming, pranks and dentistry — quite a diverse set of subjects! Statistics are current to April 30.

1) Machinima (7,394,737 subscribers): According to its channel description, “Machinima is the number one video entertainment network for gamers around the world, featuring gameplay videos, trailers, original series, livestreams, and the most up-to-date news for the gamer generation.” They’re not exaggerating they say they’re the most popular gaming channel — nearly 7.4 million subscribers and an incredible 4.2 billion (yes, billion) total video views. If you’re into online gaming and haven’t discovered this channel yet, consider yourself in heaven. (Most popular video: Avatar Trailer The Movie (New Extended HD Trailer) — 23,558,872 views.)

2) PrankvsPrank (2,616,471 subscribers): I don’t know how this couple stays together. Their channel is all about pranks — pranks on each other (and then getting revenge) and pranks on other people. I’m not sure why they don’t see the pranks on each other coming, but when you’re getting pranked, even the most mundane daily task can go awry! With nearly 400 million video views and 2.6 million subscribers, their antics are obviously quite popular. (Most popular video: Girlfriend caught cheating prank — PrankvsPrank — 14,317,141 views.)

3) madisonwidentist (8 subscribers): Madison, Wisconsin, dentists Dr. Laura Tills and Dr. Matthew Kutz of Riverplace Dental recently launched a new YouTube channel where they share answers to common dental questions. This is not only an excellent marketing tool for their practice, but also a good educational tool for dentistry in general. They even paid to distribute a news release on PR Web, so they’re definitely taking the project seriously! Uploaded videos so far touch on topics that include distraction for kids visiting the dentist, pain, and the causes of tooth decay. The channel was launched late last summer. I love seeing medical professionals use social media like this. (Most popular video: Dentist Madison WI (608) 222-9142 — 576 views.)

The end of Social Media Matters

This is the final Social Media Matters column for the Times & Transcript. I hope you’ve enjoyed reading the approximately 150 columns that have appeared over the past three years as much as I’ve enjoyed writing them! I know I’ve learned a lot in my weekly searches for content. I hope the column has been of value to you, as well.

Many thanks to you, the readers, and also to the editorial staff at the newspaper for making Social Media Matters possible. Please refer to my website and free weekly e-newsletter for some of the same features I covered here every Friday. To subscribe to my e-newsletter, visit my website. (Editor’s note: See subscription area in upper right-hand corner of the website.) See you online!

Viral Video Alert: April Fool’s prank on Mom gone wrong!

Vitaly ZdorovetskiyYouTuber Vitaly Zdorovetskiy lives in Miami. On April Fool’s Day, the 21-year-old decided to prank his mother by announcing to her that he was addicted to heroin. Maybe he thought she’d cry… freak out a little bit… and then he’d tell her he was just kidding and everyone would have big laugh about it on YouTube. (He recorded her reaction.)

Well, she got mad… real mad, in fact… and took the belt to him! It wasn’t so funny then!